Yours Truly by Peter Jensen

“Yours Truly” is a new platform that brings together two of Peter Jensen’s favourite areas—sustainable fashion and emerging artists—shaped by an aesthetic influenced by homespun and folkloric traditions.

The brand’s website functions as an online gallery, where up-and-coming artists can promote their work through digital exhibitions, while also serving as a shop window for Jensen’s sustainable clothing label of the same name.
The platform draws inspiration from American folk artists such as R. A. Miller and Howard Finster, whose work took years to gain recognition within the established art world. The online gallery plays a vital role in the careers of emerging artists, regardless of age, allowing them to gain visibility both locally and internationally without relying on traditional gallery systems or physical exhibitions.