Sson is a Stockholm-based fashion brand, founded in 2024, reimagining discarded garments and materials into conceptual ready-to-wear collections that merge circularity with contemporary culture.

Led by Creative Director and Co-Founder Yulia Kjellsson, the brand reconstructs second-hand textiles into contemporary silhouettes, that balance masculine tailoring with romantic draping, infused with elements of streetwear.

Each collection grows from a conceptual narrative, exploring questions of identity, culture and time. Sson is committed to pioneering a future fashion model that is circular, while never losing sight of fashion’s essence: creativity, storytelling, and innovation.

Sustainaibility Requirements

One To Watch brands are not screened against the Minimum Standards, but have been offered an introduction call with CPHFW to learn more about the Sustainability Requirements framework and future expectations.

Please note that the Sustainability Requirements framework is not a certification scheme or audit. As such, complying to the Minimum Standards does not mean a brand or their products are “sustainable”, “responsible, “conscious”, “eco-friendly” or the likes. It simply means the brand has been screened by the CPHFW’s Screening committee Rambøll and are living up to Copenhagen Fashion Week’s admission criteria. Brands are responsible to ensure compliance with the Danish Marketing Practices Act, following the Danish Consumer Ombudsman’s recommendations when communicating about their sustainability practices across their platforms, same goes for any communication related to their participation in Copenhagen Fashion Week and their Sustainability Requirements screening.