Alectra Rothschild / Masculina

Masculina, founded by Alectra Rothschild, is a humanwear label at the intersection of craftsmanship, performance, identity-driven design, and counterculture.

When speaking about counterculture, they focus on the transgender and femme experience and charge everything they do with proposing an alternative to the status quo. They believe that what and who gets to represent femininity is very shallow and orthodox. For Masculina, it’s important to highlight that there are a lot more people behind these terms than previously allowed. The name Masculina comes from mixing feminina & masculino and making the anarchist A at the end to represent the idea of not having to conform to previous definitions of the gender stereotypes, also using high glamour as defiance. Even before entering the new talent scheme and the hype around that, Masculina has been worn by the likes of FKA Twigs, Arca, Eartheater, Michéle Lamy, Zara Larsson amongs others artists.