Show & Presentation Schedule Information

AW24 Copenhagen Fashion Week Aeron Backstage Tonya Matyu 25 jpg

Information relevant to the Official Show & Presentation schedule for SS25

SS25 Key Dates

  • 12 February - Applications open: Zalando Visionary Award
  • 19 February - Applications open: Show & Presentation Schedule, CPHFW NEWTALENT scheme
  • 8 April - Applications close: Show & Presentation Schedule, CPHFW NEWTALENT scheme, Zalando Visionary Award
  • 8 April - Sustainability survey submission deadline
  • 29 April - Zalando Visionary Award announcement
  • 7 May - CPHFW NEWTALENT announcement
  • 8 May - Brand Line Up announcement
  • 21 May - Show & Presentation Schedule released
  • 2 August - Application close: Event Schedule
  • 5 – 9 August - SS25 Edition

Official Show & Presentation Schedule Update

From the SS25 edition onwards, Copenhagen Fashion Week will be incorporating runway shows and presentations as two formats that will encompass the Official Show and Presentation Schedule. This merge will allow for a more expressive offering towards formats, partaking brands and reflect the Nordic fashion industry's creative landscape.

There will be a set number of presentation slots across the show slots, with the presentation slots allocated a 2 hour time slot. This 2 hour time slot will allow for guests to attend presentations in between the shows.

To apply for a presentation or show on the official Show & Presentation Schedule, brands must apply through the official application form. All deadline dates are included in the Key Dates graph below.

For further clarification on the two formats, please find more information in the below respective sections.

  • Copenhagen Fashion Week SS25 timeline

Runway Format Information - Official Show & Presentation Schedule

Criteria

CPHFW will not process applications received from accessory/bridal/childrenswear brands to the Show & Presentation Schedule.

All brands applying to be part of the Official Show & Presentation Schedule must accept and adhere to the Show & Presentation Terms & Conditions.

  • The show format must be runway
  • A show must have a minimum of 120 guests
  • A runway show brand must have a minimum of 16 looks

Pricing

Prices for runway shows part of the Official Show & Presentation Schedule package for participating runway brands reflects the annual turnover:

  • < 1 million DKK: 9.000 DKK (+ carbon offsetting fee of 150 DKK)
  • 1-20 million DKK: 15.500 (+ carbon offsetting fee of 650 DKK)
  • 20-50 million DKK: 32.500 DKK (+ carbon offsetting fee of 1300 DKK)
  • 50-100 million DKK: 36.500 DKK (+ carbon offsetting fee of 1300 DKK)
  • 100+ million DKK: 40.500 DKK (+ carbon offsetting fee of 1300 DKK)
  • Design schools: 6.500 DKK
  • CPHFW NEWTALENT scheme seasonal recipients 0 DKK

All brands must furthermore pay an application fee of 2.000 DKK. Please note, all brands with less than one million DKK in annual turnover will not be charged an application fee.

*Please note that livestreaming of your runway show is mandatory and the prices do not include livestreaming.

Carbon offsetting fee

The carbon offsetting fee is issued as a service for brands to ensure their compliance to the Minimum Standard "We offset or inset the carbon footprint of our show". Brands who operate their own offsetting or insetting are exempt from the carbon offsetting fee upon sharing documentation.

SS25 Payment Terms

A criterion for participation in Copenhagen Fashion Week is to strictly follow the payment terms. Invoices which remain unpaid will result in the brands exclusion from the show & presentation schedule.

Application Fee Payment Terms

All brands applying for the Copenhagen Fashion Week official show & presentation schedule will receive an invoice for the application fee shortly after the application deadline. This invoice must be paid before the 16th of April in order to secure the review of your application.

Show & Presentation Schedule Fee Payment Terms

All brands on the Copenhagen Fashion Week official show & presentation schedule are required to pay a 1st invoice of 50% of the show schedule fee once they are confirmed for the show & presentation schedule, which must be paid before the 7th of May in order to be included in the brand line up announcement. Brands will receive a 2nd invoice of the remaining 50% of the show & presentation schedule fee no later than 1st June, which must be paid by the 1st August, pre Copenhagen Fashion Week.

Cancellation

In case a brand decides to cancel participation after the 8th of July, the show schedule fee will not be reimbursed.

A cancellation fee of 2.000 DKK will apply for accepted brands that pull out of the show schedule earlier than the 8th of July.

CPHFW NEWTALENT scheme

CPHFW NEWTALENT is a talent support scheme established by Copenhagen Fashion Week to nurture, develop, and promote emerging Nordic talent on a global scale.

As a brand part of the CPHFW NEWTALENT scheme, you are an active member for a total of 3 seasons. After 3 seasons, one will move on to becoming part of the talent Alumni scheme.

The brands commit to do a show or a presentation as part of the official Copenhagen Fashion Week show & presentation schedule for each of the three seasons. Please note, a minimum of one show format must be held by the brands across the three seasons in the timespan of being actively part of CPHFW NEWTALENT.

The CPHFW NEWTALENT scheme creates new opportunities for three-five emerging designers each season via;

· No show & presentation schedule fee
· Automatically accepted on the show & presentation schedule for 3 consecutive seasons
· A bursary earmarked for show production at Copenhagen Fashion Week. The bursary for SS25 will be transferred in full by July 2024.
· 1:1 sessions with mentors and show advisors
· Invitation to relevant CPHFW events, such as bi-annual Opening Reception and Official Dinners
· Showroom activation each season including production costs covered by CPHFW
· Sponsorship opportunities

Admission criteria:
· Maximum 5 years in business
· Must be a Nordic ready-to-wear brand
· Minimum 3 stockists

Read more about CPHFW NEWTALENT scheme.

Services for successful runway brand applicants for the SS25 Show & Presentation Schedule

Professional Photography & Social Media

  • 1 professional runway photographer for your show
  • 1 professional backstage photographer for your show
  • Runway image retouch by professional team
  • Street style photographer to cover street style each day for CPHFW and Press
  • Professional social media team covering content at your show, both front of house and backstage
  • 1-2 TikTok guest creators attending your show, as arranged by CPHFW, in order to generate exposure
  • Organise Vogue Runway team and their attendance to all shows/presentations they have chosen to attend (note: CPHFW has no input in any editorial decisions or brand selections made by the Vogue Runway team)

Distribution of Imagery

  • Runway images circulated within your brand portal and on CPHFW press image bank on the day of your show

Press image bank services

  • Runway images, backstage images, and show press release uploaded
  • Communicated to global press and utilized as main source for brand imagery for the media

Hospitality

Hospitality of approx. 50 top-line international press and buyers including:

  • Representatives from key markets
  • Representatives from aspirational markets
  • Representatives from growth markets
  • Full electric car service with professional drivers
  • Full hotel accommodation at 5-star hotel in city centre
  • Flights arranged to and from Copenhagen
  • Personalized itineraries tailored to each guest
  • Consistent press support, accompaniment, and coverage advice & dialogue with Communications department
  • The drivers for the guest programme will prioritize attendance to the runway show with the presentations adapting around this timeline

Media Exposure

  • Communications department pitching press coverage interseasonally and in anticipation of CPHFW
  • Exposure on CPHFW channels in the lead up to the forthcoming season (IG, newsletters, Facebook, YouTube, website, TikTok)
  • Exposure on CPHFW channels of runway imagery and edited livestream reel approximately 4 hours post showcase
  • Exposure on CPHFW channels of backstage imagery post fashion week
  • Exposure on Fashion Forum (IG and show review on website)
  • TikTok coverage through official partnership and guest content creators hosted by CPHFW

Digital Support

  • Specially built brand portal and accreditation system in order to optimize press, buyer and industry show requests for your show
  • Assistance from CPHFW team in setting up your livestream
  • Livestream set-up support and on-hand assistance

Runway Show Schedule Services

  • CPHFW branded press bus featuring your brand name stopping at all physical show venues made available for industry professionals not part of CPHFW hospitality programme
  • CPHFW show starter at your show venue to assist in starting on time, and act as your link to press bus, CPHFW headquarters, livestream production team, etc.
  • Partner services
  • Full support of dedicated brand relations team member prior to and during fashion week
  • Your individualized show and brand page with assets, contact details, information about your upcoming show leading up to, during, and after fashion week
  • Additional event listing on the official Copenhagen Fashion Week event schedule free of charge

Sustainability Services

Sustainability Requirements’ support

  • Biannual seminars in collaboration with experts and knowledge partners
  • Networking sessions for fashion brands in collaboration with relevant experts and knowledge partners to discuss challenges and share knowledge and ideas
  • One-to-one sustainability brand meetings after each edition of fashion week focusing on the Sustainability Requirements

Sustainability materials made available for each brand:

  • Sustainability Action Plan
  • Seasonally updated Sustainability Requirements survey guide
  • Sustainability Requirements’ webinars covering all six focus areas in more detail (sent upon request)

Danish Fashion Ethical Charter and Diversity

Brands must sign and agree to align with the Danish Fashion Ethical Charter. The brands who have not yet signed the document will receive it separately. Read more about the Danish Fashion Ethical Charter here. When partaking at CPHFW, brands agree to consider diversity and inclusion for models as well as staff.

Brands must must recognise that diversity covers aspects such as gender, age, cultural background, nationality, ethnicity, physical/mental abilities, political and religious belief, sexual orientation. Inclusion is the process of involving, accepting, and respecting all people at the workplace and during the show regardless of their differences.

We strongly emphasise brands to not only focus on the model cast but to hire backstage staff with expertise on e.g. treating different skin and/or hair types and to brief them thoroughly with all information needed to treat models according to their needs.

Presentation Format Information - Official Show & Presentation Schedule

Criteria

CPHFW will not process applications received from accessory/bridal/childrenswear brands to the show & presentation schedule.

All brands applying to be part of the official show & presentation schedule must accept and adhere to the Show & Presentation Terms & Conditions.

  • The presentation format must allow for guests to walk in and out and still experience full collection (no runway format)
  • Formats include: performance, models stationary in a space, installation with models, brand universe
  • A presentation has no minimum number of guests
  • The duration of a presentation must be a rolling format across the full 2 hour slot
  • A presentation brand must have a minimum of 8 looks
  • A presentation format is to showcase a seasonal collection

Pricing

Prices for the complete official show & presentation schedule package for participating brands reflects the annual turnover:

  • < 1 million DKK: 5.000 DKK (+ carbon offsetting fee of 150 DKK)
  • 1-20 million DKK: 11.000 (+ carbon offsetting fee of 650 DKK)
  • 20-50 million DKK: 20.000 DKK (+ carbon offsetting fee of 1300 DKK)
  • 50-100 million DKK: 23.000 DKK (+ carbon offsetting fee of 1300 DKK)
  • 100+ million DKK: 28.000 DKK (+ carbon offsetting fee of 1300 DKK)
  • Design schools: 4.000 DKK
  • CPHFW NEWTALENT scheme seasonal recipients 0 DKK


All brands must furthermore pay an application fee of 2.000 DKK. Please note, all brands with less than one million DKK in annual turnover will not be charged an application fee.

Carbon offsetting fee

The carbon offsetting fee is issued as a service for brands to ensure their compliance to the Minimum Standard "We offset or inset the carbon footprint of our show". Brands who operate their own offsetting or insetting are exempt from the carbon offsetting fee upon sharing documentation.

SS25 Payment Terms

A criterion for participation in Copenhagen Fashion Week is to strictly follow the payment terms. Invoices which remain unpaid will result in the brands exclusion from the show & presentation schedule.

Application Fee Payment Terms

All brands applying for the Copenhagen Fashion Week official show & presentation schedule will receive an invoice for the application fee shortly after the application deadline. This invoice must be paid before the 16th of April in order to secure the review of your application.

Show & Presentation Schedule Fee Payment Terms

All brands on the Copenhagen Fashion Week official show & presentation schedule are required to pay a 1st invoice of 50% of the show schedule fee once they are confirmed for the show & presentation schedule, which must be paid before the 9th of May in order to be included in the brand line up announcement. Brands will receive a 2nd invoice of the remaining 50% of the show & presentation schedule fee no later than 15th of July, which must be paid by the 12th of August post Fashion Week.

Cancellation

In case a brand decides to cancel participation after the 8th of July, the show schedule fee will not be reimbursed. A cancellation fee of 2.000 DKK will apply for accepted brands that pull out of the show schedule earlier than the 8th of July.

Services for successful presentation brand applicants for the SS25 Show & Presentation Schedule

Professional Photography & Social Media

  • 1 professional photographer for your presentation who will have a 30 min slot. They will capture the showcase within their 30 minute slot
  • 1 professional social media team member covering content at your presentation, front of house
  • Organise Vogue Runway team and their attendance to all shows/presentations they have chosen to attend (note: CPHFW has no input in any editorial decisions or brand selections made by the Vogue Runway team)

Distribution of Imagery

  • Images circulated within your brand portal and on CPHFW press image bank on the day of your presentation
  • Press image bank services
  • CPHFW imagery and presentation press release uploaded
  • Communicated to global press and utilized as main source for brand imagery for the media

Hospitality

Hospitality of approx. 50 top-line international press and buyers including:

  • Representatives from key markets
  • Representatives from aspirational markets
  • Representatives from growth markets
  • Full electric car service with professional drivers
  • Full hotel accommodation at 5-star hotel in city centre
  • Flights arranged to and from Copenhagen
  • Personalized itineraries tailored to each guest
  • Consistent press support, accompaniment, and coverage advice & dialogue with Communications department
  • The drivers for the guest programme will prioritize attendance to the runway show with the presentations adapting around this timeline

Media Exposure

  • Communications department pitching press coverage interseasonally and in anticipation of CPHFW
  • Exposure on CPHFW channels in the lead up to the forthcoming season (IG, newsletters, Facebook, YouTube, website, TikTok)
  • Exposure on CPHFW channels of imagery post presentation
  • Exposure on Fashion Forum (not guarenteed)

Digital Support

  • Specially built brand portal and accreditation system in order to optimize press, buyer and industry show requests for your presentation

Presentation Schedule Services

  • Partner services
  • Full support of dedicated brand relations team member prior to and during fashion week
  • Your individualized presentation and brand page with assets, contact details, information about your upcoming presentation leading up to, during, and after fashion week

Sustainability Services

  • Sustainability Requirements’ support
  • Biannual seminars in collaboration with experts and knowledge partners
  • Networking sessions for fashion brands in collaboration with relevant experts and knowledge partners to discuss challenges and share knowledge and ideas
  • One-to-one sustainability brand meetings after each edition of fashion week focusing on the Sustainability Requirements

Sustainability materials made available for each brand

  • Sustainability Action Plan
  • Seasonally updated Sustainability Requirements survey guide
  • Sustainability Requirements’ webinars covering all six focus areas in more detail (sent upon request)

Danish Fashion Ethical Charter and Diversity

Brands must sign and agree to align with the Danish Fashion Ethical Charter. The brands who have not yet signed the document will receive it separately. Read more about the Danish Fashion Ethical Charter here. When partaking at CPHFW, brands agree to consider diversity and inclusion for models as well as staff.

Brands must recognise that diversity covers aspects such as gender, age, cultural background, nationality, ethnicity, physical/mental abilities, political and religious belief, sexual orientation. Inclusion is the process of involving, accepting, and respecting all people at the workplace and during the show regardless of their differences.

We strongly emphasise brands to not only focus on the model cast but to hire backstage staff with expertise on e.g. treating different skin and/or hair types and to brief them thoroughly with all information needed to treat models according to their needs.