Show & Presentation Schedule Information

SS25 Copenhagen Fashion Week Berner Kühl Backstage Bryndis Thorsteinsdottir 10

Information relevant to the Official Show & Presentation schedule for AW25

Official Show & Presentation Schedule

Copenhagen Fashion Week has incorporated runway shows and presentations as two formats that will encompass the official show & presentation schedule. This merge will allow for a more expressive offering towards formats, partaking brands and reflect the Nordic fashion industry's creative landscape.

There will be a set number of presentation slots across the show slots, with the presentation slots allocated a 2 hour time slot. This 2 hour time slot will allow for guests to attend presentations in between the shows.

To apply for a presentation or show on the official show & presentation schedule, brands must apply through the official application form. All deadline dates are included in key dates below.

For further clarification on the two formats, please find more information in the below respective sections.

** Please note applications for the AW25 edition are now closed.

AW25 Key Dates

  • 2 September - Applications open: Show & Presentation Schedule, CPHFW NEWTALENT scheme
  • 9 September - Applications open: Zalando Visionary Award 2025
  • 7 October - Applications close: Show & Presentation Schedule, CPHFW NEWTALENT scheme
  • 7 October - Applications close: Zalando Visionary Award 2025
  • 7 October - Sustainability survey submission deadline
  • 18 October - Application open: Event Schedule
  • 4 November - CPHFW NEWTALENT announcement
  • 5 November - Brand Line Up announcement
  • 11 November - Show & Presentation Schedule released
  • 24 January - Application close: Event Schedule

AW25 Payment Terms

A criterion for participation in Copenhagen Fashion Week is to strictly follow the payment terms. Invoices which remain unpaid will result in the brands exclusion from the show & presentation schedule.

Application Fee Payment Terms

All brands applying for the Copenhagen Fashion Week official show & presentation schedule will receive an invoice for the application fee shortly after the application deadline. This invoice must be paid before the 16th of October in order to secure the review of your application.

Show & Presentation Schedule Fee Payment Terms

All brands on the Copenhagen Fashion Week official show & presentation schedule are required to pay a 1st invoice of 50% of the show & presentation schedule fee once they are confirmed for the show & presentation schedule, which must be paid before the 4th November in order to be included in the brand line up announcement. Brands will receive a 2nd invoice of the remaining 50% of the show & presentation schedule fee no later than 6th January 2025, which must be paid by the 20th January 2025, pre AW25 edition of Copenhagen Fashion Week.

Cancellation

In case a brand decides to cancel participation after the 6th of December, the show & presentation schedule fee will not be reimbursed. A cancellation fee of 4.000 DKK will apply for accepted brands that pull out of the show & presentation schedule later than the 16th of December.

Danish Fashion Ethical Charter and Diversity

Brands must sign and agree to align with the Danish Fashion Ethical Charter. The brands who have not yet signed the document will receive it separately. Read more about the Danish Fashion Ethical Charter here. When partaking at Copenhagen Fashion Week, brands agree to consider diversity and inclusion for models as well as staff.

Brands must must recognise that diversity covers aspects such as gender, age, cultural background, nationality, ethnicity, physical/mental abilities, political and religious belief, sexual orientation. Inclusion is the process of involving, accepting, and respecting all people at the workplace and during the show regardless of their differences.

We strongly emphasise brands to not only focus on the model cast but to hire backstage staff with expertise on e.g. treating different skin and/or hair types and to brief them thoroughly with all information needed to treat models according to their needs.

Runway Format Information - Official Show & Presentation Schedule

Criteria

Copenhagen Fashion Week will not process applications received from accessory, bridal, or childrenswear brands to the show & presentation schedule.

All brands applying to be part of the official show & presentation schedule must accept and adhere to the Show & Presentation Terms & Conditions.

  • The show format must be runway
  • A show must have a minimum of 120 guests
  • A runway show brand must have a minimum of 16 looks

Pricing

Prices for runway shows part of the official show & presentation schedule package for participating runway brands reflects the annual turnover:

  • < 1 million DKK: 9.000 DKK (+ sustainability fee of 150 DKK)
  • 1-20 million DKK: 15.500 (+ sustainability fee of 650 DKK)
  • 20-50 million DKK: 32.500 DKK (+ sustainability fee of 1300 DKK)
  • 50-100 million DKK: 36.500 DKK (+ sustainability fee of 1300 DKK)
  • 100+ million DKK: 40.500 DKK (+ sustainability fee of 1300 DKK)
  • Design schools: 6.500 DKK
  • CPHFW NEWTALENT scheme seasonal recipients 0 DKK

All brands must furthermore pay an application fee of 2.500 DKK. Please note, all brands with less than one million DKK in annual turnover will not be charged an application fee.

Sustainability fee

As of AW25, the ‘sustainability fee’ has been introduced to replace the previous ’carbon offsetting fee’. As such, the sustainability fee will going forward reflect the updates within the revised Sustainability Requirements framework and CPHFW’s new climate action direction focusing on carbon insetting. The sustainability fee income will be used by CPHFW to invest in emission reduction activities that are relevant brand-overarchingly as well as covering screening fee of brands’ Sustainability Requirements surveys each season. The details about the investments will be reported on in CPHFW’s annual reports.

Services for successful runway brand applicants for the SS25 Show & Presentation Schedule

Professional Photography & Social Media

  • 1 professional runway photographer for your show
  • 1 professional backstage photographer for your show
  • Runway image retouch by professional team
  • Street style photographer to cover street style each day for Copenhagen Fashion Week and press
  • Professional social media team covering content at your show, both front of house and backstage
  • 1-2 TikTok guest creators attending your show, as arranged by Copenhagen Fashion Week, in order to generate exposure
  • Organise Vogue Runway team and their attendance to all shows/presentations they have chosen to attend (note: Copenhagen Fashion Week has no input in any editorial decisions or brand selections made by the Vogue Runway team)

Distribution of Imagery

  • Runway images circulated within your brand portal and on Copenhagen Fashion Week's press image bank on the day of your show

Press image bank services

  • Runway images, backstage images, and show press release uploaded
  • Communicated to global press and utilised as main source for brand imagery for the media

Hospitality

Hospitality of approx. 50 top-line international press and buyers including:

  • Representatives from key markets
  • Representatives from aspirational markets
  • Representatives from growth markets
  • Full electric car service with professional drivers
  • Full hotel accommodation at a hotel in city centre
  • Flights arranged to and from Copenhagen
  • Personalised itineraries tailored to each guest
  • Consistent press support, accompaniment, and coverage advice & dialogue with Communications department
  • The drivers for the guest programme will prioritise attendance to the runway show with the presentations adapting around this timeline

Media Exposure

  • Communications department pitching press coverage interseasonally and in anticipation of Copenhagen Fashion Week
  • Exposure on Copenhagen Fashion Week's channels in the lead up to the forthcoming season (IG, newsletters, Facebook, website, TikTok)
  • Exposure on Copenhagen Fashion Week's channels of runway imagery
  • Exposure on Copenhagen Fashion Week's channels of backstage imagery post fashion week
  • Exposure on Fashion Forum (IG and show review on website)
  • TikTok coverage through official partnership and guest content creators hosted by Copenhagen Fashion Week

Digital Support

  • Specially built brand portal and accreditation system in order to optimise press, buyer and industry show requests for your show

Runway Show Schedule Services

  • Copenhagen Fashion Week branded press bus stopping at all physical show venues made available for industry professionals not part of Copenhagen Fashion Week hospitality programme
  • Copenhagen Fashion Week show starter at your show venue to assist in starting on time, and act as your link to press bus, Copenhagen Fashion Week's headquarters, etc.
  • Partner services
  • Full support of dedicated brand relations team member prior to and during fashion week
  • Your individualised show and brand page with assets, contact details, information about your upcoming show leading up to, during, and after fashion week
  • Additional event listing on the official Copenhagen Fashion Week event schedule free of charge

Sustainability Services

Sustainability Requirements’ support

  • Biannual seminars in collaboration with experts and knowledge partners
  • Networking sessions for fashion brands in collaboration with relevant experts and knowledge partners to discuss challenges and share knowledge and ideas
  • One-to-one sustainability brand meetings after each edition of fashion week focusing on the Sustainability Requirements

Sustainability materials made available for each brand:

  • Sustainability Action Plan
  • Seasonally updated Sustainability Requirements survey guide
  • Sustainability Requirements’ webinars covering all six focus areas in more detail (sent upon request)

Presentation Format Information - Official Show & Presentation Schedule

Criteria

Copenhagen Fashion Week will not process applications received from accessory, bridal, or childrenswear brands to the show & presentation schedule.

All brands applying to be part of the official show & presentation schedule must accept and adhere to the Show & Presentation Terms & Conditions.

  • The presentation format must allow for guests to walk in and out and still experience full collection (no runway format)
  • Formats include: performance, models stationary in a space, installation with models, brand universe
  • A presentation has no minimum number of guests
  • The duration of a presentation must be a rolling format across the full 2 hour slot
  • A presentation brand must have a minimum of 8 looks
  • A presentation format is to showcase a seasonal collection

Pricing

Prices for the complete official show & presentation schedule package for participating brands reflects the annual turnover:

  • < 1 million DKK: 5.000 DKK (+ sustainability fee of 150 DKK)
  • 1-20 million DKK: 11.000 (+ sustainability fee of 650 DKK)
  • 20-50 million DKK: 20.000 DKK (+ sustainability fee of 1300 DKK)
  • 50-100 million DKK: 23.000 DKK (+ sustainability fee of 1300 DKK)
  • 100+ million DKK: 28.000 DKK (+ sustainability fee of 1300 DKK)
  • Design schools: 4.000 DKK
  • CPHFW NEWTALENT scheme seasonal recipients 0 DKK

All brands must furthermore pay an application fee of 2.500 DKK. Please note, all brands with less than one million DKK in annual turnover will not be charged an application fee.

To note, should any presentation brand host a single runway format in their ascribed presentation slot, they will be charged the runway format schedule fee. This is to dissuade any designers from showcasing in a way that can be deemed un-collaborative to the surrounding show brands, the guests and the fashion week at large.

Sustainability fee

As of AW25, the ‘sustainability fee’ has been introduced to replace the previous ’carbon offsetting fee’. As such, the sustainability fee will going forward reflect the updates within the revised Sustainability Requirements framework and CPHFW’s new climate action direction focusing on carbon insetting. The sustainability fee income will be used by CPHFW to invest in emission reduction activities that are relevant brand-overarchingly as well as covering screening fee of brands’ Sustainability Requirements surveys each season. The details about the investments will be reported on in CPHFW’s annual reports.

Services for successful presentation brand applicants for the AW25 Show & Presentation Schedule

Professional Photography & Social Media

  • 1 professional photographer for your presentation who will have a 30 min slot. They will capture the showcase within their 30 minute slot
  • 1 professional social media team member covering content at your presentation, front of house
  • Organise Vogue Runway team and their attendance to all shows/presentations they have chosen to attend (note: Copenhagen Fashion Week has no input in any editorial decisions or brand selections made by the Vogue Runway team)

Distribution of Imagery

  • Images circulated within your brand portal and on Copenhagen Fashion Week's press image bank on the day of your presentation
  • Press image bank services
  • Copenhagen Fashion Week imagery and presentation press release uploaded
  • Communicated to global press and utilised as main source for brand imagery for the media

Hospitality

Hospitality of approx. 50 top-line international press and buyers including:

  • Representatives from key markets
  • Representatives from aspirational markets
  • Representatives from growth markets
  • Full electric car service with professional drivers
  • Full hotel accommodation at a hotel in city centre
  • Flights arranged to and from Copenhagen
  • Personalised itineraries tailored to each guest
  • Consistent press support, accompaniment, and coverage advice & dialogue with Communications department
  • The drivers for the guest programme will prioritise attendance to the runway show with the presentations adapting around this timeline

Media Exposure

  • Communications department pitching press coverage interseasonally and in anticipation of Copenhagen Fashion Week
  • Exposure on Copenhagen Fashion Week's channels in the lead up to the forthcoming season (IG, newsletters, Facebook, website, TikTok)
  • Exposure on Copenhagen Fashion Week's channels of imagery post presentation
  • Exposure on Fashion Forum (not guaranteed)

Digital Support

  • Specially built brand portal and accreditation system in order to optimise press, buyer and industry show requests for your presentation

Presentation Schedule Services

  • Partner services
  • Full support of dedicated brand relations team member prior to and during fashion week
  • Your individualised presentation and brand page with assets, contact details, information about your upcoming presentation leading up to, during, and after fashion week

Sustainability Services

  • Sustainability Requirements’ support
  • Biannual seminars in collaboration with experts and knowledge partners
  • Networking sessions for fashion brands in collaboration with relevant experts and knowledge partners to discuss challenges and share knowledge and ideas
  • One-to-one sustainability brand meetings after each edition of fashion week focusing on the Sustainability Requirements

Sustainability materials made available for each brand

  • Sustainability Action Plan
  • Seasonally updated Sustainability Requirements survey guide
  • Sustainability Requirements’ webinars covering all six focus areas in more detail (sent upon request)

CPHFW NEWTALENT scheme

CPHFW NEWTALENT is a talent support scheme established by Copenhagen Fashion Week to nurture, develop, and promote emerging Nordic talent on a global scale.

As a brand part of the CPHFW NEWTALENT scheme, you are an active member for a total of 3 seasons. After 3 seasons, one will move on to becoming part of the talent Alumni scheme.

The brands commit to do a show or a presentation as part of the Copenhagen Fashion Week official show & presentation schedule for each of the three seasons. Please note, a minimum of one show format must be held by the brands across the three seasons in the timespan of being actively part of CPHFW NEWTALENT.

The CPHFW NEWTALENT scheme creates new opportunities for 3-5 emerging designers each season via:

  • No show & presentation schedule fee
  • Automatically accepted on the show & presentation schedule for 3 consecutive seasons
  • A bursary earmarked for show production at Copenhagen Fashion Week. The bursary for AW25 will be transferred in full by January 2025.
  • Group and 1:1 sessions with mentors and show advisors
  • Invitation to relevant Copenhagen Fashion Week events, such as bi-annual Opening Reception and Official Dinners
  • Showroom activation each season including production costs covered by Copenhagen Fashion Week
  • Sponsorship opportunities

Admission criteria:

  • Maximum 5 years in business
  • Must be a Nordic ready-to-wear brand
  • Minimum 2 stockists

Read more about CPHFW NEWTALENT scheme.