How to Apply

SS24 Copenhagen Fashion Week P L N Backstage thestreetland 58

Application process for CPHFW NEWTALENT supported by CIRCULOSE®

How to apply

Admission criteria:
  • Up to 5 years in business when applying
  • Minimum 3 stockists
  • For Nordic ready-to-wear brands only

Application process

Step 1
Brands apply using the application form on our website. The application form will be visible on the website when we open for applications.

Step 2
All applicants will be reviewed by the official Copenhagen Fashion Week show committee consisting of domestic and international professionals from the fashion industry. The committee decides on what brands get to be admitted to the official show schedule, and CPHFW NEWTALENT supported by CIRCULOSE®, basing their decision on:

Runway potential
Previous accomplishments
Fashionability
Future prospect
Efforts on sustainability

Step 3
All members of the official Copenhagen Fashion Week show committee hand in their votes.

Step 4
The brand receiving the highest number of votes is enrolled into CPHFW NEWTALENT supported by CIRCULOSE®.

Sustainability requirements

As part of the application process, brands will be asked to fill out a survey to assess their efforts on sustainability. The survey will be provided by Copenhagen Fashion Week and must be filled out within the timeframe provided.

Brands that are part of CPHFW NEWTALENT supported by CIRCULOSE® are exempt from living up to the Sustainability Requirements when applying, but do commit to living up to the Sustainability Requirements, consisting of 18 minimum standards within the time being active part of the CPHFW NEWTALENT scheme. Brands will receive substantial support from Copenhagen Fashion Week’s Sustainability Partner In futurum in that process.

Rotating system

Copenhagen Fashion Week will be welcoming 1-3 new brands per season. Brands are an active part of CPHFW NEWTALENT supported by CIRCULOSE® for 3 consecutive seasons, before moving on to becoming part of CPHFW NEWTALENT supported by CIRCULOSE® Alumni.

Slot secured on the official show schedule

For a total of 3 seasons, CPHFW NEWTALENT supported by CIRCULOSE® brands are secured a slot on the official Copenhagen Fashion Week show schedule. This means that CPHFW NEWTALENT supported by CIRCULOSE® brands are automatically accepted for 3 consecutive seasons, and thereby excluded from the review of the official Copenhagen Fashion Week show committee.

Furthermore, CPHFW NEWTALENT supported by CIRCULOSE® brands will not be charged any show schedule fee for 3 seasons.

Season 4: 50% reduction of full price

Season 5 and onwards: full price