Anne Sofie Madsen
At Anne Sofie Madsen the focus is on the clothes, not fashion — allowing clothes to be what they are at their best, namely garments.
About
Without any ambition to tell stories nor seek novelty, Anne Sofie Madsen is made to be worn by women who do not dress to seduce, but who dress to empower themselves through a wardrobe that goes beyond seasonality, themes, or dress codes. Instead, Anne Sofie Madsen becomes part of the agenda, by emphasising a sustainable praxis that empowers the wearer through a couturier craft and hand. Anne Sofie Madsen utilises the designer’s technique of combining traditional, craftsmanship with alternative materials and new, experimental technologies. Each piece stands on its own and together as a collection. Anne Sofie Madsen appreciates and acknowledges time-honoured virtues such as patience and respect for the savoir-faire of each garment and returns to fashion with a maturity that seeks a conscious and responsible balance between a viable method of production and a sustainable praxis on body as in mind.
