Marimekko

Copenhagenfashionweek marimekko showcaseimage aw21

Marimekko is a Finnish design house from Helsinki, Finland celebrated worldwide for its art of printmaking.

In the 1950s, when predominant fashion was rather restricting, Marimekko started making empowering dresses in abstract prints and vibrant colors, for women who are bold in expressing their personality. Marimekko translates as “Mari’s dress” in Finnish.

Over the years Marimekko's anti-fashion became not only fashion but also a lifestyle approach. Marimekko is considered one of the first lifestyle brands in the world, and it combines ready-to-wear, bags and accessories, as well as home decor, into an expression of joyful living. Timelessness is in the brand’s DNA, and Marimekko designs are renowned for being passed on from one generation to the next.

Ultimately, Marimekko's story revolves around the art of printmaking. Each Marimekko print represents a collaboration between the designer and the company's printing factory in Helsinki, which one of the only ones in the Nordics to operate on an industrial scale. The Marimekko print archive contains over 3,500 prints to date, and new prints add to this continuum of ambitious artwork each year.

Sustainability

Marimekko’s design philosophy and operations have for 70 years been based on longevity. Marimekko wants to be at the forefront of continuously developing more sustainable products and practices. Therefore, the sustainability goals are raised to a new, distinctively more ambitious level. These three principles guide Marimekko’s journey towards a better tomorrow: timeless design brings joy for generations to come, positive change through fairness and equality and the products of tomorrow leave no trace.

Further reading
  • Copenhagenfashionweek Marimekko lookbook aw21 2
  • Copenhagenfashionweek Marimekko lookbook aw21 3
  • Copenhagenfashionweek Marimekko lookbook aw21 4
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  • Copenhagenfashionweek Marimekko lookbook aw21 11
  • Copenhagenfashionweek Marimekko lookbook aw21 12
  • Copenhagenfashionweek Marimekko lookbook aw21 13
  • Copenhagenfashionweek Marimekko lookbook aw21 14
  • Copenhagenfashionweek Marimekko lookbook aw21 15
  • Copenhagenfashionweek Marimekko lookbook aw21

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