Canadian Paolina Russo and French Lucile Guilmard are the founders of London-based brand, Paolina Russo.

Growing up in small suburban towns, boredom fueled their imagination, influenced by hobbies like video games, local sports, arts and crafts. Their work combines futurism and nostalgia by reimagining traditional crafts such as knitwear, tie-dye, and macrame with modern technology for contemporary womenswear and streetwear. Known for collaboration and textile innovation, they have worked with Adidas Originals, Converse, Roblox, and FabriX. Paolina Russo was featured on Forbes 30 Under 30 for Arts & Culture, won the 2023 Zalando Visionary Award, and was a finalist for both the LVMH and Woolmark Prizes. They currently hold the Paul Smith Foundation’s Residency at Smithfield Studios. Their garments act as uniforms for shared memories. They carry stories that foster belonging, making wearers feel part of a larger team grounded in shared experiences.

Sustainability Requirements

AW26 is Paolina Russo’s first season onboarded to the Sustainability Requirements framework. By AW27, Paolina Russo will be screened by CPHFW’s Sustainability Committee and must demonstrate compliance with the Minimum Standards to be eligible for the Official Show & Presentation. Learn more about the onboarding phase here.

Please note that the Sustainability Requirements framework is not a certification scheme or audit. As such, complying to the Minimum Standards does not mean a brand or their products are “sustainable”, “responsible, “conscious”, “eco-friendly” or the likes. It simply means the brand has been screened by the CPHFW’s Screening committee Rambøll and are living up to Copenhagen Fashion Week’s admission criteria. Brands are responsible to ensure compliance with the Danish Marketing Practices Act, following the Danish Consumer Ombudsman’s recommendations when communicating about their sustainability practices across their platforms, same goes for any communication related to their participation in Copenhagen Fashion Week and their Sustainability Requirements screening.