Paolina Russo

Canadian Paolina Russo and French Lucile Guilmard are the founders of London-based brand, Paolina Russo.

Growing up in small suburban towns, boredom fueled their imagination, influenced by hobbies like video games, local sports, arts and crafts. Their work combines futurism and nostalgia by reimagining traditional crafts such as knitwear, tie-dye, and macrame with modern technology for contemporary womenswear and streetwear. Known for collaboration and textile innovation, they have worked with Adidas Originals, Converse, Roblox, and FabriX. Paolina Russo was featured on Forbes 30 Under 30 for Arts & Culture, won the 2023 Zalando Visionary Award, and was a finalist for both the LVMH and Woolmark Prizes. They currently hold the Paul Smith Foundation’s Residency at Smithfield Studios. Their garments act as uniforms for shared memories. They carry stories that foster belonging, making wearers feel part of a larger team grounded in shared experiences.