Aiayu has been pioneering luxury staples since 2005.

Copenhagen-based lifestyle brand aiayu has been forever-favorite wardrobe staples since 2005. Aiayu employs best-in-class manufacturing practices, emphasizing durability, undyed materials and regenerative organic farming—a materials-first philosophy allowing the materials to guide aiayu’s designs.

Sustainability Requirements

Aiayu has been screened by CPHFW’s Sustainability Committee and is confirmed compliant with the Minimum Standards for AW26.

Please note that the Sustainability Requirements framework is not a certification scheme or audit. As such, complying to the Minimum Standards does not mean a brand or their products are “sustainable”, “responsible, “conscious”, “eco-friendly” or the likes. It simply means the brand has been screened by the CPHFW’s Screening committee Rambøll and are living up to Copenhagen Fashion Week’s admission criteria. Brands are responsible to ensure compliance with the Danish Marketing Practices Act, following the Danish Consumer Ombudsman’s recommendations when communicating about their sustainability practices across their platforms, same goes for any communication related to their participation in Copenhagen Fashion Week and their Sustainability Requirements screening.