CPHFW collaborates with WGSN on Create Better White Paper
WGSN has launched the White Paper Create Better: Innovating Towards a Sustainable Future, collaborating with Copenhagen Fashion Week on driving change within the fashion industry.
Our dedicated media partner WGSN has launched the White Paper Create Better: Innovating Towards a Sustainable Future, outlining the key consumer mindsets shaping the conversation on sustainability and the actionable strategies to engage with them. With the fashion industry as one area in focus WGSN collaborated with Copenhagen Fashion Week to underline the importance of driving responsible change in the way business is being done.
"Conscious citizens are hyper-aware of the social and environmental pitfalls of organisations and brands; legislation focusing on the EU textiles sector is underway; and as part of our strategy at Copenhagen Fashion Week, show brands will need to live up to a set of standards and requirements as of 2023" says Cecilie Thorsmark, CEO of Copenhagen Fashion Week, in her introduction to the paper, examining the shift the industry is currently facing.
President & CEO of WGSN, Carla Busazi, commented: “Governments, businesses and individuals are using the upheaval of the pandemic as a chance to reset, and this has become intrinsically linked with building back more sustainably and equitably. For brands, this represents immense opportunities, but also great risks for those that don’t move with the moment. Our white paper provides a toolkit to thrive in this time of transition, outlining the areas where businesses can win, the strategies for success, and the consumer profiles brands need to be talking to now.”
"Our white paper provides a toolkit to thrive in this time of transition, outlining the areas where businesses can win, the strategies for success, and the consumer profiles brands need to be talking to now.” Carla Busazi, President & CEO, WGSN