Jade Cropper

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Jade Cropper highlights the synergy effects created by the unconventional interplay of fusing the energy of the streets with elegant, and couture pieces to change the status of multifunctional wear.

About

Jade Cropper explore and challenge the conventionality of femininity as well as finding beauty in the imperfection.

Inspired by the way her grandmother chose to live her life. Her empowering, confidence and uniqueness is what she wants to transfer through her collections. Jade’s signature and contemporary expression has created a fascinating narrative for the brand, leading to an impressive period of growth before graduating and starting the brand 2020.

With an emphasis on versatility, inventive detailing, imperfection and deconstructed design, Jade Cropper wants to challenge traditions, reinvent, and encourage multifunctional garments. Adopting several sustainable design practices by only waste fabrics, deadstock, recycled and circular material with inventive constructions and techniques to make the pieces timeless and versatile.

Sustainability

Sustainability is a central part of Jade Croppers designs. Solving different sustainability problems gives her ideas for techniques and constructions, that makes the pieces versatile, multifunctional and timeless. Jade Cropper is on a mission to steer away from fast fashion and is centered around using waste fabrics, deadstock, recycled and circular material.

  • AW22 Runway

  • AW22 Runway

  • AW22 Backstage