Jade Cropper highlights the synergy effects created by the unconventional interplay of fusing the energy of the streets with elegant, and couture pieces to change the status of multifunctional wear.
Jade’s signature and contemporary expression has created a fascinating narrative for the brand, leading to an impressive period of growth before graduating and starting the brand 2020.
With an emphasis on versatility, inventive detailing, imperfection and deconstructed design, Jade Cropper wants to challenge traditions, reinvent, and encourage multifunctional garments. Adopting several sustainable design practices by only using waste fabrics, deadstock and recycled material and inventive constructions and techniques to make the pieces timeless and versatile.
Jade Cropper produces limited collection drops with reduced quantities as a part of her no-excess ideology. All garments from her first collection drop are made by hand in the designer’s Stockholm studio and selling out every week.
Sustainability is a central part of Jade Croppers designs. Solving different sustainability problems gives her ideas for techniques and constructions, that makes the pieces versatile, multifunctional and timeless. Jade Cropper is on a mission to steer away from fast fashion and traditional ways of production and is centered around using waste fabrics, deadstock and recycled material.