CPHFW x Paris Showroom: Highlighting Danish and Nordic Brands

Copenhagen Fashion Week to host showroom during Paris Fashion Week SS25, presenting a selection of Danish and Nordic brands.

For the SS25 edition, Copenhagen Fashion Week (CPHFW) will host a showroom during Paris Fashion Week, presenting a selection of brands including:

A. Roege Hove

Alectra Rothschild / Masculina

The eight brands partaking in the Paris Showroom have been all part of Copenhagen Fashion Week’s official show & presentation schedule. Being on the official schedule at Copenhagen Fashion Week requires brands to live up to CPHFW’s Sustainability Requirements. As such, all brands in the Paris Showroom have proven their dedication and drive to a more positively impactful fashion industry and the responsibility of their own footprint within it.

Four of the designers – Alectra Rothschild / Masculina, Berner Kühl, Rolf Ekroth and Stamm – are currently enrolled in the CPHFW NEWTALENT incubator scheme and have been included in order to spotlight the journey of these emerging brands and to act as an example for other emerging brands to present innovation and responsible structural implementation within modern fashion business models today. A. Roege Hove and Nicklas Skovgaard are both alumni of the talent scheme.

By utilising the format of a showroom in Paris, Copenhagen Fashion Week will not only be supporting the economic growth of key Nordic voices, it will also be an opportunity to inform and educate the fashion industry on the role of a fashion week in supporting talent and small businesses while driving an ambitious sustainability agenda to effectively support brands in their responsible practices.

The intention to have brands that are both part of the talent program through CPHFW NEWTALENT and that are aligned with the CPHFW Sustainability Requirements is to show both the importance of the journey and transition as well as success stories in rolling out a business and scaling through positive impact.

The responsible efforts of each brand will be highlighted in the showroom through special informative assets for the visitors as well as dedicated onsite introductions and information from CPHFW and the brands themselves to spotlight their values, mission statements and more importantly the actions taken.

Special press breakfasts will be held each morning to allow for the press community to be introduced to new brands as much as those already in their periphery, the format of a closely curated oeuvre of brands allowing for a collective focus on a positive future for fashion that CPHFW has curated as part of Paris Fashion Week.

“I am delighted that Copenhagen Fashion Week will be hosting its first international showroom this coming September during Paris Fashion Week - this will be a key moment for our continued focus on spotlighting a selection of brands that are part of our community with our global audience and supporters. Through the support of funding from the shared grant pool of the Ministry of Culture and the Ministry of Foreign Affairs’ shared fund for strategic cultural collaboration as well as through support from the Danish Arts Foundation - both supporting sustainability and green transition within the cultural sector - this showroom will be a focal moment to present our Sustainability Requirements as well as brands living up the requirements to the international fashion industry and to forge impactful collaborations in order to accelerate change towards a more positive industry.” – Cecilie Thorsmark, CEO Copenhagen Fashion Week

About Copenhagen Fashion Week

Regarded as the fifth global fashion week, Copenhagen Fashion Week welcomes leading international press, buyers and industry leaders across their global network to four days of shows, presentations, installations and events alongside the trade show CIFF twice a year.

Sustainability is the core focus for Copenhagen Fashion Week, striving towards making substantial changes to inspire and encourage the industry to accelerate their sustainability efforts. In January 2020, Copenhagen Fashion Week unveiled an ambitious three-year Sustainability Action Plan, presenting an innovative system of requirements for brands to be part of the official schedule that was implemented at the AW23 edition of CPHFW. The Action Plan is revised and released every three years, positioning CPHFW as the leading fashion week within the sustainability field.

About CPHFW NEWTALENT

CPHFW NEWTALENT is established by Copenhagen Fashion Week to nurture, develop, and promote emerging Nordic talent on a global scale. The scheme creates new opportunities for three to five emerging designers per season via monetary support, mentorships, partnership offerings, professional advisors, onboarding to the official Copenhagen Fashion Week Show & Presentation Schedule, event participation, showroom activations, alumni network, and extensive PR through Copenhagen Fashion Week’s international community and channels.

Further Information
Isabella Rose Davey
Director of Communications & Digital
Copenhagen Fashion Week
isabella@copenhagenfashionweek.com

Copenhagen Fashion Week Paris Showroom is supported and produced by Novu.