10 AW24 Copenhagen Fashion Week Alpha Ruusa Vuori Runway 2x3 James Cochrane 1

Alpha is a talent support platform for emerging designers from the Nordics.


Alpha supports, champions and showcases fashion talent from Denmark, Finland, Iceland, Norway and Sweden.

Alpha focuses specifically on supporting designers in the early stages after graduation. Alpha creates career-furthering projects alongside projects of high cultural value. Alpha features unique designers who show high levels of originality, creativity, craftsmanship and responsibility.

Each year 10 finalists are selected to present their graduate work at the joint Alpha Award show at Copenhagen Fashion Week. Awarded designers receive mentorships, internships, study trips and support to produce a commercial collection. Designers are selected by director Ane Lynge-Jorlén and a panel of industry experts.

  • AW24 Runway

  • AW24 Backstage

  • AW24 Runway