MONPURE as the Official Hair Sponsor of CPHFW NEWTALENT

MONPURE powers hair longevity as the Official Hair Sponsor of CPHFW NEWTALENT

As the Official Hair Sponsor of CPHFW NEWTALENT, award-winning scalp and hair health brand, MONPURE, supported emerging designers, including Rolf Ekroth and Alectra Rothschild/Masculina, this AW24 season by powering runway-ready styles that prioritise scalp and hair health and improve hair longevity.

Their innovative approach goes beyond conventional styling in favour of clinically proven formulas that boost hair health and longevity through science-backed active ingredients. Highly concentrated doses of active ingredients such as retinol, lactic acid, salicylic acid and Coenzyme Q10 work to nourish, stimulate, and decongest hair follicles, promoting optimal hair wellness and rebuilding hair’s natural strength with each use. MONPURE’s pioneering approach empowers models to embrace their healthiest, strongest hair with confidence - both backstage and on the runway.

By sharing their hair expertise, MONPURE empowers and celebrates the creativity of emerging designers as part of the CPHFW NEWTALENT programme. This AW24 season, MONPURE proudly collaborated with Alectra Rothschild / MASCULINA and Rolf Ekroth, creating hair looks that embrace the brands’ creative vision while protecting models' hair and scalp from the stresses of fashion week styling.

Making their debut at Copenhagen Fashion Week AW24, MONPURE's innovative No-Crease Hair Clips were the brand's newest backstage styling must-have. These snag-free, no-slip clips allowed stylists to quickly and gently section hair to set styles in place without pulling, tugging or damaging the model’s hair. Even the finest, silkiest hair was held securely in place.

Through their commitment to scientific advancement and profound understanding of hair’s link to identity, MONPURE sets a new standard for the industry, empowering people to embrace their unique identities with confidence. For MONPURE, It's Not Just Hair; it's protecting identity and self-expression.