Backstage with MONPURE - the Official CPHFW NEWTALENT Hair Sponsor

MONPURE brings their hair wellness expertise backstage to power all things hair, embracing the creativity of emerging designers

MONPURE brings their hair wellness expertise backstage to power all things hair, embracing the creativity of emerging designers, such as Rolf Ekroth and Alectra Rothschild / MASCULINA, while protecting models' hair and scalp from damage while styling. As the first brand to utilize active ingredients largely designated to skin care, such as retinol, lactic acid, and salicylic acid, its innovative products nourish the scalp and hair at its core, promoting optimal hair health and longevity."MONPURE's commitment to hair health and sustainable practices aligns perfectly with Copenhagen Fashion Week's vision to drive positive change in the fashion industry and to inspire future fashion weeks globally. MONPURE supports emerging talent backstage with their unparalleled hair wellness expertise, allowing creativity to thrive on the runway while protecting models' hair from the stresses of styling." - CEO Copenhagen Fashion Week, Cecilie Thorsmark

Find out more: https://monpure.com/