ALPHA nurtures, showcase and support exceptional Nordic talents

ALPHA is a talent incubator, showcasing and supporting exceptional Nordic talents and graduates recognized for their high levels of originality, creativity, craftsmanship, and responsibility.

ALPHA is a talent incubator, showcasing and supporting exceptional Nordic talents and graduates recognized for their high levels of originality, creativity, craftsmanship, and responsibility. Copenhagen Fashion Week and ALPHA actively nurture the best Nordic talent across both platforms. Notably, MLGA, CPHFW NEWTALENT's One to Watch brand, is represented in the dedicated CPHFW NEWTALENT showroom during AW24, having earned the distinguished Browns Fashion Prize 2023 from ALPHA.