Loop Generation x Illum Pop-up Breakfast Launch

Celebrate the launch of Loop Generation’s August pop-up at Illum with a stylish breakfast, coffee, and a curated drop of women's pre-loved designer fashion from London.

Loop Generation, London’s leading destination for pre-loved luxury fashion, is landing in Copenhagen for an exclusive one-month pop-up at ILLUM this August. To celebrate, we’re hosting a stylish breakfast launch with coffee and refreshments—join us for a morning of fashion, conversation, and conscious style. Known for its carefully curated edit of women’s designer fashion, Loop Generation offers timeless wardrobe staples and one-of-a-kind finds from the world’s most coveted closets. From vintage gems to recent-season treasures, everything is handpicked for quality, relevance, and style—with sustainability at the core.

This special Illum collaboration marks the Danish department store’s celebration of conscious fashion and the growing demand for more responsible shopping. As Illum goes pre-loved for the summer, Loop Generation brings its signature London aesthetic to the heart of Copenhagen. Loop’s founders, Ewa Kozieja and Piotr Krzymowski, will be present throughout the launch and pop-up, sharing the story behind the brand and offering expert styling tips from their experience at the intersection of art, fashion, and sustainability. Discover fashion that looks good, feels good, and does good—all August long at Illum.