CPHFW Creative Hub and Dazed Club presents
For the SS26 edition, CPHFW Creative Hub will host Dazed's "How I Became" talk series, spotlighting the creative journeys of some of the most innovative minds working across the arts today.
Want to know how to disrupt the rarified world of fragrance?
Join the Founder and Creative Director of Unifrom™, the fragrance house built out of the Swedish high-rises, developed in Paris, and made in Grasse, and learn all about creating a brand from the ground up taking over DSM Paris. Hosted by Dazed Club’s Creative Director Jack Sunnucks, find out how he translated his upbringing in Sweden into an international scent success story, sustainability’s relationship to luxury, and his genre bending fragrances.
The CPHFW Creative Hub is a vibrant space for discovering innovation in fashion through immersive installations and interactive experiences. Taking place on August 6–7, the Hub will feature daytime programming including talks, screenings, workshops, and thoughtfully designed spaces to explore, learn from, and be inspired by. Come connect with leading voices shaping the future of fashion and culture, a celebration of creativity, community, and what’s next for the industry.
Jack Sunnucks
Jack is the Creative Director of Dazed Club, Dazed’s community of 15,000 next-generation creatives. As part of this, he hosts the How I Became talk series, with past guests including Jawara Alleyne, Anna Meacham and Katie Grand. A Writer and Film Maker, other projects include co-directing a short documentary on the designers Vaquera premiering on Nowness. He was previously Global Editorial Director of i-D.
Haisam Mohammed
Haisam Mohammed (b. 1996) is the founder of the award-winning perfume house Unifrom™.Developed in Stockholm, the brand was created to shift the fragrance industry away from Eurocentric standards – towards new narratives and meaningful, unique scents. Haisam has worked across design-related fields, including art direction for some of Sweden’s most exciting fashion houses, and has been recognized as one of the country’s best young creatives. Drawing on his background in communication and a deep passion for fragrance, he launched a product line that blends beauty with purpose – offering a new lens on what fragrance can be.
