CPHFW Creative Hub and Dazed Club presents
For the SS26 edition, CPHFW Creative Hub will host Dazed's "How I Became" talk series, spotlighting the creative journeys of some of the most innovative minds working across the arts today.
Want to know how to cast shows, shoots and scenes?
Join Casting Director Emma Matell discussing changing the faces of fashion, from editorials for Dazed, Dust, Another Man and AnOther, to shows for Sinead O’Dwyer, Cecile Bahnsen, Alectra Rothschild and Niklas Skovgaard. Hosted by Dazed Club’s Creative Director Jack Sunnucks, find out how Emma scouts the names destined to be the faces of the future.
The CPHFW Creative Hub is a vibrant space for discovering innovation in fashion through immersive installations and interactive experiences. Taking place on August 6–7, the Hub will feature daytime programming including talks, screenings, workshops, and thoughtfully designed spaces to explore, learn from, and be inspired by. Come connect with leading voices shaping the future of fashion and culture, a celebration of creativity, community, and what’s next for the industry.
Jack Sunnucks
Jack is the Creative Director of Dazed Club, Dazed’s community of 15,000 next-generation creatives. As part of this, he hosts the How I Became talk series, with past guests including Jawara Alleyne, Anna Meacham and Katie Grand. A Writer and Film Maker, other projects include co-directing a short documentary on the designers Vaquera premiering on Nowness. He was previously Global Editorial Director of i-D.
Emma Matell
Emma Matell is one of the industry's most astute, progressive young voices in casting. Hailing from Copenhagen, and based in London, her ethos is guided by a desire to afford visibility to bodies and identities that have historically been absent from prestigious fashion narratives. Ethically conscious and all-encompassing, Emma's work is a testament to her generation & social attitudes, and positions her as a key figure in the introduction of unexpected and radical perspectives on beauty to contemporary fashion's visual discourse. Emma collaborates with photographers such as Sharna Osborne, Bella Newman & Casper Sejersen.
