Wheat SS27 Presentation: 25 Years Around The Sun

Run fast. Fall soft. Stand up bright. Draw the world you dream of. Chase the light. Try again. Mess and progress. Tomorrow is built by little hands.

Celebrating its 25th anniversary, Danish childrenswear brand Wheat presents its SS27 collection, Sunshine Society.

Set within a large-scale, immersive pillow fort installation at Hauser Plads in August 2026, the presentation transforms the traditional runway into a living playground. Continuously reshaped by those who interact with it, the installation creates a world of fantasy within the city—an evolving space for imagination, collaboration, and creativity, reflecting the spirit of the collection itself.

Here, children become co-creators, guiding the experience through exploration, while adults are invited to step inside and participate alongside them. It offers a rare moment during fashion week where industry and family life meet, with guests encouraged to bring their children to experience it together.

Open to all, the event presents a participatory approach to fashion—a chance to reconnect with play, to look forward, around, and within, and to witness a future already being shaped by children, and with them.