CPHFW Official Talk Program: The Digital Mirror – Re-writing the Rules of Fit in Europe
Our AW26 talk series with Vogue Business as media partner make up a vital element of the official schedule each season, representing an opportunity to dig deeper into wider issues facing fashion.
Copenhagen Fashion Week will bring the AW26 talk program to a live audience, with a dedicated talk being held each day in the Copenhagen Fashion Week Talk hub hosted in Mater, right in the center of the city.
Attendance to the talk program is open to the public and will be on a first come first served basis and will include a 30-minute panel talk followed by a 15-minute Q&A. The talk will activate the global network of Copenhagen Fashion Week, inviting industry leaders from a variety of organisations and practices to speak across the topics at hand.
Furthermore, Copenhagen Fashion Week is excited to announce Vogue Business as an official media partner, who will use their global audience to amplify the reach of the talks that will be launched as podcasts post release.
The Digital Mirror – Re-writing the Rules of Fit in Europe
The panel will discuss how new tech will master personalized fit, transforming high returns into design insights, and ensuring psychological comfort in virtual try-on technology.
To explore the topic, Moderator Amy O’Brien, Tech Editor at Vogue Business, brings together Pelin Anli Bedirhanoglu, Director of Product Management at Zalando, and Dr. Helena Lewis-Smith, Associate Professor of Psychology at Body Image & Psychology Consultant.
Moderator:
Amy O’Brien, Tech Editor, Vogue Business
Amy O'Brien leads the discussion on how technology is rewriting the rules of design and commerce, and the strategic imperative for Europe to lead this innovation.
Panelists:
Dr. Helena Lewis-Smith, Body Image Expert and Research Psychologist
Dr Helena Lewis-Smith is an Associate Professor of Psychology and Body Image & Psychology Consultant focused on improving body image across society. Her work examines how sociocultural influences, including fashion, media, and advertising, shape body image, and she develops evidence-based strategies to promote body confidence. Her research and consultancy across business and health sectors has informed initiatives to promote positive body image and reduce appearance pressures. Helena is passionate about driving societal change and helping brands support more positive and inclusive body image.
Leona De Graft, VP of Ecommerce, Levi's
Leona De Graft acts as Vice President of Ecommerce for Levi Strauss & Co. Europe, leading a diverse, 40+ strong team spanning six countries. Her remit encompasses the full spectrum of the brand's online presence, from ecommerce trading and customer experience to operations, marketing, and loyalty programs.Prior to her tenure at Levi's, Leona spearheaded the digital transformation at Foot Locker Europe, where she managed the P&L for 18 European websites. Her impressive career also includes key roles as Global Digital Sales and Marketing Director at The Body Shop and Senior Manager, Ecommerce EMEA at Tiffany & Co.
Pelin Anli Bedirhanoglu, Director of Product Management, Zalando
Pelin is a tech entrepreneur and AI-driven product leader with 15 years of experience. She has founded and scaled two VC-backed startups in fintech and health-tech. Her expertise lies in building and scaling data and innovation products across B2B2C models. With a background in Private Equity, she focuses on solving complex, unsolved problems through innovation. Based in Zurich, she is Director of Product Management at Zalando, leading AI solutions for size and fit. Pelin holds an Engineering BSc from Koç University and an MSc from Imperial College Business School.
