Creative Hub: The Iconography of Food Panel
For SS27, Copenhagen Fashion Week introduces the CPHFW Creative Hub, a space dedicated to showcasing innovation and creative expression within fashion and beyond.
With rising prices becoming a fact of life over the past five years, more people are being priced out of the traditional luxury category. As a result, consumers are increasingly turning to alternative signifiers of identity, status, and taste. Food and hospitality have become key elements of this new iconography.
Food is no longer simply consumed, it is documented, shared, and used as a way to communicate identity. Every meal has the potential to become a cultural signal, with a coveted restaurant reservation replacing a new seasonal handbag, and a €25 loaf of bread becoming the new cashmere sweater. As restaurants begin to operate more like creative studios, and fashion houses continue to expand into the hospitality space, this panel discussion will explore what the aestheticisation of food reveals about the future of fashion, luxury, and the experience economy.
Moderator
Max Meighen — Founder and Publisher of Serviette Magazine
A former restaurateur, Max began his career working in some of the best kitchens across Canada and the UK, including the celebrated Montreal eatery Joe Beef. In 2019, Max founded Avling, a restaurant, brewery, and urban farm that sought to be a catalyst for change within the food system by rethinking sourcing, waste management, and circular design practices.
A desire to explore the broader conversations and connections surrounding the cycles of food led Max to launch Serviette. The magazine explores the themes, ideas, language, culture, and transformative possibilities shaping the future of food — from seed to stomach — and celebrates the people who help bring it to life.
Panelists
Jacob Berliner — CEO, Soulland
Jacob runs Soulland, a fashion brand with roots in graffiti and skateboarding culture — communities that continue to shape the label’s subcultural energy and entrepreneurial spirit. Alongside his work at Soulland, Jacob is a partner in several creative ventures, including Café Granola, Gasoline Grill, Uno/Duo, and Galleri Steinsland Berliner.
Camilla Almblom — Founder, Veatery
Studio V operates at the intersection of gastronomy, branding, and experience design, creating thoughtful, inviting, and seamless hosting experiences. Whether an intimate dinner, a celebration, or a larger corporate event, Camilla and her team design considered experiences tailored to each occasion.
Eva Hurtigkarl — Chef at GANNI
Eva Hurtigkarl is a Copenhagen-based chef working at the intersection of food, fashion, and culture. As Head Chef at GANNI, she brings the brand’s creative universe to life through vibrant seasonal cooking for the fashion house’s team, as well as memorable dining experiences for events and community gatherings.
In 2025, she published her debut cookbook, Spis Med, celebrating the joy of gathering around good food. Eva represents a new generation of chefs who view food not only as nourishment, but as an essential part of storytelling, hospitality, and brand culture.
The Creative Hub will run from 5–6 August, featuring a range of activations that are open to all on a first come, first served basis.
