Creative Hub: “Imposter Syndrome is a Gift” with Salehe Bembury and Highsnobiety

For SS27, Copenhagen Fashion Week introduces the CPHFW Creative Hub, a space dedicated to showcasing innovation and creative expression within fashion and beyond.

In conversation with Jason Meggyesy, Senior Editor at Highsnobiety, Salehe Bembury will explore the idea of imposter syndrome as a catalyst for creative growth.

Spanning past, present and future, Salehe will reflect on finding confidence in unfamiliar spaces, the evolution of his creative practice, the launch of his brand SPUNGE, and the curiosity that continues to push his work into unexpected territories.

About SPUNGE

SPUNGE is the culmination of Salehe Bembury’s 15+ years of experience in footwear and industrial design, applying his learnings across both sneaker design and the footwear business at large to offer something wholly new in the space. It is the first ever creator-owned, independent footwear brand to launch in a global capacity, blazing a new trail within the footwear and sportswear business.

About Salehe Bembury

Salehe Bembury is a traditionally trained industrial designer and fine artist, who has become known across the world for his innovative and culture shifting footwear designs. He has designed footwear for brands such as YEEZY and Versace, and has released meaningful collaborations via his namesake studio SALEHE BEMBURY, with partners such as Puma, Crocs, New Balance, Moncler, Anta, Clarks and more. In 2025 he launched SPUNGE, his own footwear brand, in which he is both founder and creative visionary, becoming the first creator to launch and own his own footwear business.

About Jason Meggyesy

Jason Meggyesy is a Senior Editor at Highsnobiety, where he has spent the past three years shaping editorial storytelling at the intersection of fashion, music, sport, and design. Driven by a fascination with the convergence of contemporary culture, Jason has developed a distinct editorial voice, leading creative work for brands including adidas Originals, Nike, The North Face, Marshall, Off-White™, Oatly, Diesel, and more.

The Creative Hub will run from 5–6 August, featuring a range of activations that are open to all on a first come, first served basis.