Creative Hub: Dreame Air Atelier

For SS27, Copenhagen Fashion Week introduces the CPHFW Creative Hub, a space dedicated to showcasing innovation and creative expression within fashion and beyond.

Introducing the Dreame Air Atelier.

A fashion-forward beauty-tech installation where air becomes visible. Inspired by the invisible force behind every Dreame styling tool, the space transforms airflow into sculptural forms of light, movement and design—bringing together technology, beauty and fashion in one immersive atelier.

Book a personal styling session, explore Dreame latest hair dryers, stylers, and skincare mask technology, and discover surprise gifts along the way.

Come experience beauty innovation firsthand.

The Creative Hub will run from 5–6 August, featuring a range of activations that are open to all on a first come, first served basis.