CPHFW Official Talk Program: Designing Tomorrow: Fashion, Foresight, and the Futures We Choose
The official SS27 Talk Program, supported by Mercedes Benz, is a vital part of the Copenhagen Fashion Week schedule, exploring the ideas, challenges, and opportunities shaping the future of fashion.
Copenhagen Fashion Week will bring the SS27 Talk Program to a live audience, with a dedicated session taking place each day at the Copenhagen Fashion Week Talk Hub, hosted in the Mercedes-Benz Showroom in the heart of the city.
The Talk Program is open to the public on a first-come, first-served basis. Each session will feature a 30-minute panel discussion followed by a 15-minute Q&A. Drawing on Copenhagen Fashion Week’s global network, the program will bring together industry leaders from across a range of organisations and disciplines to share insights and perspectives on the topics shaping fashion today.
Designing Tomorrow: Fashion, Foresight, and the Futures We Choose
A strategic foresight conversation exploring the external forces reshaping fashion, and the capabilities needed to anticipate and design multiple futures to navigate complexity.
To explore the topic, Moderator Eva Zimmerman, Supervisor Business Department at Polimoda brings together Tamira Vámosi-Snell, Director & Futurist, Head of Behaviour at Copenhagen Institute for Futures Studies; Eva Zimmerman, Supervisor Business Department at Polimoda and Rebekka Bay, Chief Creative Director of Marimekko.
Moderator:
Eva Zimmerman — Supervisor Business Department, Polimoda
Eva works at the intersection of fashion education and industry. Alongside her role in higher education, she collaborates with fashion brands on brand development and wholesale strategy. As Supervisor of the Business Department at Polimoda, one of the world's leading fashion schools based in Italy, Eva shapes the next generation of fashion business professionals while fostering strategic collaborations with global brands and academic partners, bringing a practical, industry-driven perspective to education.
Panelists:
Tamira Vámosi-Snell — Director & Futurist, Head of Behaviour, Copenhagen Institute for Futures Studies
With a foundation in cultural sociology, Tamira's work focuses on deciphering the nuances of human behaviour, societal shifts, and the cultural underpinnings that shape our lives and choices. Tamira advises organizations on how to explore complex dynamics and uncover the signals that shape plausible futures. Her strategic experience spans industries, sectors and geographies, enabling her to always connect the dots and reveal how trends cross-fertilize and influence one another.
Rebekka Bay — Chief Creative Director, Marimekko
Rebekka Bay was appointed Marimekko’s Creative Director in September 2020. In her role, she leads Marimekko’s design team and is responsible for the company’s design strategy for fashion, bags and accessories as well as home products.
Bay moved to Marimekko from the position of Creative Director of Uniqlo Global Innovation Center in which she has split her time between New York and Tokyo. She has previously worked as Head of Design and Product of Everlane in New York and San Francisco (2015–2017) as well as Creative Director EVP of Gap Global Design in New York (2012–2015), Creative Director of Bruuns Bazaar in Copenhagen (2011–2012) and Creative Director of COS in London (2006–2011). Bay was a member of Marimekko’s Board of Directors from April 2017 until June 2020.
