Copenhagen Fashion Week Rotate AW23 Brand Image

The Copenhagen-based brand Rotate has taken the world by storm with its bold and outgoing DNA translated into covetable partywear and everyday glamour.


Rotate is a brand from Birger Christensen, created in partnership with influencers and stylists Jeanette Madsen and Thora Valdimarsdottir.

Based in Copenhagen, Denmark, the brand has taken the world by storm with its sexy minidresses and covetable pieces for the going out wardrobe.

The Rotate brand is a response to Jeanette and Thora’s musings over the gaps in their own wardrobes, designing the pieces that they dream of having in their closets.

Rotate has distribution in 40 countries worldwide in leading retailers


BCC is the foundation of a new fashion movement. We acknowledge that fashion needs a radical change. A change that starts with us – by bringing out a better version of ourselves every day, every step of the way. We help people blossom and bring their unique self to the team, so we, together, can achieve our mission to radically transform fashion. We identify and nurture transformational ideas and technologies to help them reach their potential faster. We create emerging brands for the long run with a commitment to be true to ourselves and define solutions for the future as the back bone for everything we do.As a company we represent a foundation that allows our collaborators to innovate at the highest level of creativity with our organization acting as the structural framework of each project. We insist on challenging industry standards and think differently across innovation, people and planet to make fashion we can all be proud of.

Read more about Rotate's commitment to sustainability.

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