SS24 Copenhagen Fashion Week Rotate Backstage tonyamatyu 23 jpg

The Copenhagen-based brand Rotate has taken the world by storm with its bold and outgoing DNA translated into covetable partywear and everyday glamour.


Rotate is a brand from Birger Christensen, created in partnership with influencers and stylists Jeanette Madsen and Thora Valdimarsdottir. Based in Copenhagen, Denmark, the brand has taken the world by storm with its sexy minidresses and covetable pieces for the going out wardrobe. The Rotate brand is a response to Jeanette and Thora’s musings over the gaps in their own wardrobes, designing the pieces that they dream of having in their closets. Rotate has distribution in 40 countries worldwide in leading retailers.

  • SS24 Runway

  • SS24 Backstage