Copenhagen Fashion Week Rotate AW23 Brand Image

The Copenhagen-based brand Rotate has taken the world by storm with its bold and outgoing DNA translated into covetable partywear and everyday glamour.


Rotate is a brand from Birger Christensen, created in partnership with influencers and stylists Jeanette Madsen and Thora Valdimarsdottir.

Based in Copenhagen, Denmark, the brand has taken the world by storm with its sexy minidresses and covetable pieces for the going out wardrobe.

The Rotate brand is a response to Jeanette and Thora’s musings over the gaps in their own wardrobes, designing the pieces that they dream of having in their closets.

Rotate has distribution in 40 countries worldwide in leading retailers


Co-created with every department, our sustainability strategy is ambitious, achievable and focused on short-term targets: 46% targets set will be achieved within a year and 91% for 2025.

A 3-pillar structure helps us to make the right decisions every day, by aligning our values, operations and business ambitions:

innovation – accelerate the growth of fashion innovation across the business

people – lift up & inspire people everywhere

planet – integrate environmental sustainability from design

Read more about Rotate's commitment to sustainability.

  • AW23 Runway