SS23 Copenhagen Fashion Week Rotate Backstage 16

The Copenhagen-based brand Rotate has taken the world by storm with its bold and outgoing DNA translated into covetable partywear and everyday glamour.


Rotate was created in partnership with stylists Jeanette Madsen and Thora Valdimars.

Rotate is available in more than 40 countries worldwide and is stocked in globally leading retailers such as Net-a-Porter, Selfridges, Browns Fashion, and Mytheresa.

Sunday is a capsule line by Rotate — contemporary pieces for daily wear. The line is inspired by the relaxed feeling of Sundays, made to wear every day. The collection has a responsible emphasis with pieces made from 100% recycled or organic fabrics.

Rotate Wedding is a bridal collection that reflects the brand’s bold and maximalist DNA through the interpretation of Rotate shapes in white and cream versions, designed for the modern bride who is not afraid to stand out and bring a sense of playfulness into their wedding day wardrobe.


Rotate is continuously working to embed sustainability in their business and integrate it into their decision-making, all driven by strong mindset and culture.

To Rotate, a sustainable and responsible behavior is choosing to do their best every step of the way with great care towards each other and our planet.

Read more about our commitment to sustainability.

  • SS23 Runway

  • SS23 Backstage

  • SS23 Runway