CPHFW announces a new partnership with Launchmetrics

CPHFW is proud to announce a partnership with Launchmetrics, the leading Brand Performance Cloud for the Fashion, Lifestyle, Beauty (FLB) industries.

Launchmetrics, the leading Brand Performance Cloud for the Fashion, Lifestyle, Beauty (FLB) industries, announces that it is a proud to partner with Copenhagen Fashion Week and its ecosystem of premier brands, powering their Fashion Week with content, data and solutions for the SS24 season.

Launchmetrics is the leading Brand Performance Cloud used by Fashion, Lifestyle and Beauty (FLB) executives to connect with the modern consumer in a constantly changing landscape. With over a decade of industry expertise, Launchmetrics helps more than 1,200 customers connect strategy with execution.

“We look forward to this partnership and our involvement in the Nordic Fashion Community,” states Alison Bringé, Chief Marketing Officer at Launchmetrics. “In today’s fast paced landscape, we are happy to provide Copenhagen Fashion Week with the software and data they need to better amplify their event and bring efficiency to their organization to create impactful experiences which resonate across the world.”

Launchmetrics’ Brand Performance Cloud provides companies with the software and intelligence they need to optimize the use of their creative assets, execute powerful brand amplification programs and measure their brand performance. The company’s AI-driven and proprietary Media Impact Value™ gives customers the ability to benchmark their performance against 2,000 competitors worldwide. Launchmetrics' intelligence empowers these companies to grow their businesses and streamline their processes, bringing a sharp focus to profitability, accountability, and efficiency while enabling the type of quick decision-making required for agility.Founded in New York and with operating headquarters in Paris, Launchmetrics has employees in ten markets worldwide and offers support in five languages. Launchmetrics has been the trusted brand performance technology to brands worldwide such as Dior, Fendi, Shiseido, NET-A-PORTER and Adidas as well as partners like IMG, the Council of Fashion Designers of America, Camera Nazionale Della Moda Italiana and the Fédération de la Haute Couture et de la Mode.

To learn more about Launchmetrics, please visit launchmetrics.com and follow @launchmetrics

For all press enquiries, please contact Katherine Knight – katherine.knight@launchmetrics.com.