66°North
Founded in 1926 to brave the elements.
About
66°North was founded in 1926 by Hans Kristjánsson with the purpose of making protective clothing for Icelandic fishermen and workers braving the North Atlantic elements. Hans lived in Suðureyri in Súgandafjörður, in the Westfjords of Iceland. Here, weather conditions were extreme, and having suitable clothing was a matter of life and death.