Zalando Sustainability Award

Copenhagen Fashion Week Iso Poetism AW22 Backstage 5 jpg

Copenhagen Fashion Week is honoured to present the Zalando Sustainability Award for the SS23 edition of fashion week.

About the award

Zalando and Copenhagen Fashion Week is honoured to present the next edition of the Zalando Sustainability Award. Following the success of the last three seasons, it is with great pleasure and excitement that we invite you to submit an application to be considered for the award. Please be aware that we can only accept applications from apparel brands and not pure accessory, footwear or swimwear brands.

The finalists and winner will be rewarded with the following:

The finalists

For SS23 the Zalando Sustainability Award finalists are MWorks, Ranra and Ræburn

As part of the award process, the three finalists for the Zalando Sustainability Award will showcase their collections at a dedicated show venue and will be awarded 185.000 DKK / 25.000 Euro as support in production costs for the show (this will be a one off payment made by Zalando to brand August 13th).

As part of the show production Zalando will appoint a project manager to the finalist brands to help support with the planning process. Zalando will also handle associated fees for Fashion Show Guest management, venue cost and general set design such as light, sound, seating and backstage set up.

The winning brand

The winning brand will receive a monetary prize of 150.000 DKK / 20.000 Euro

The winning brand will partner with Zalando in developing an exclusive capsule collection with a sustainability focus including the piloting of innovative solutions around materials, production processes, technological solution, traceability etc. The project will be a joint decision between the brand and Zalando. Zalando will commit to market the collaboration in organic and potentially paid channels.

The winning brand will receive an offer from Zalando to buy a broad selection of the showcased collection making it available in the 23 Zalando markets to more than 48 million active customers.

The winning brand will be onboarded to the Zalando platform (if not yet available at Zalando).

Application deadline: applications are closed and will reopen in September 2022.

Application Requirements

At Zalando, we set minimum requirements for all the brands we work with. These are: Code of Conduct, Sustainable Sourcing Policy, Animal Welfare Policy, Product & Content Guidelines and Restricted Substances List. In addition, brands wishing to market sustainability collections need to fulfill our sustainability criteria for all products. The brands will have to provide detailed documentation confirming that each SKU in the collection shown during SS23 lives up to one or several of Zalando’s sustainability criteria.

Previous Winners of the Zalando Sustainability Award

Winning this award has made us even more motivated to continue our sustainability journey and chase an even more ambitious sustainable vision for our brand.
Tobias Birk Nielsen, Creative Director at ISO.POETISM™ BY TOBIAS BIRK NIELSEN – winner of the AW22 award

To win the Zalando Sustainability Award 2021 is a huge moment. Our industry must continue to work harder to find better ways of promoting sustainable values and, with the support of initiatives like this, it is possible."
Nikolaj Storm, Creative Director of Nikolaj Storm – winner of the SS22 award

“We are so excited to receive recognition for our efforts and be given the spotlight on the matters of sustainability. As a team we are truly doing our very best on the matter, but we still have a very long way to go. This gives us a push to keep setting even higher targets.”
Sofia Wallenstam, Brand Director at House of Dagmar – winner of AW21 award

“Together with Zalando, we hope to send a powerful signal to the fashion industry, that it is possible to drive positive change if we dare to demand a high level of sustainability as a prerequisite for working together" - Cecilie Thorsmark, CEO of Copenhagen Fashion Week.