CPHFW x Zalando

Copenhagenfashionweek aw21 House Of Dagmar lookbook 6

Zalando and Copenhagen Fashion Week join forces to accelerate sustainable development in the fashion industry

Copenhagen Fashion Week is proud to announce its partnership with Zalando as strategic partner for the next three years. The two parties come together in their dedication to accelerate sustainability in the fashion industry.

With Zalando and Copenhagen Fashion Week having committed to ambitious sustainability targets, the partnership is an exciting signal for the partnership ahead around sustainable change. Zalando revealed their do.MORE strategy in October 2019 with the vision to be a sustainable fashion platform with a net-positive impact for people and the planet. One part of the strategy is to continuously increase ethical standards and by 2023 only work with partners who align with them. To this end, Zalando has made sustainability assessments mandatory for both its private labels and partner brands. Copenhagen Fashion Week unveiled its Sustainability Action Plan at the start of 2020, which announced its ambition to transition and develop into a pioneering industry platform. Outlining targets across not only the event itself but also setting minimum standards for all participating brands by 2023, the Sustainability Action Plan aims to push the fashion industry to implement necessary and comprehensive change.

Together, both Zalando and Copenhagen Fashion Week will align across these three year action plans in order to leverage impactful change.

“We are very proud to enter into a partnership with Copenhagen Fashion Week - a partner that shares our ambition to drive collective change towards sustainability in the fashion industry. Collaboration is in the DNA of Zalando and with more than 35 million customers in 17 markets across Europe and more than 3.000 brand partners on our platform, we want to use our scale and innovative technology to raise the bar and with Copenhagen Fashion Week, we have a strong partner in the European fashion ecosystem”, says David Schneider, co-CEO of Zalando SE.

“Together with Zalando, we hope to send a powerful signal to the fashion industry, that it is possible to drive positive change if we dare to demand a high level of sustainability as a prerequisite for working together," - Cecilie Thorsmark, CEO of Copenhagen Fashion Week.

Zalando Sustainability Award

Copenhagen Fashion Week is honoured to present the Zalando Sustainability Award for the second this year during the SS22 edition of fashion week. Following the success of last season, it is with great pleasure and excitement that we invite brands to apply for a nomination as one of the three finalists for the award.

The Zalando Sustainability Award will take place each season of Copenhagen Fashion Week and will be hosted at the official venue.

APPLICATIONS FOR SS22 ARE NOW CLOSED

The Award

The winner will be rewarded with the following:

  • To partner with Zalando in developing an exclusive capsule collection with a sustainability focus including the piloting of innovative solutions around materials, production processes, technological solution, traceability etc. The project will be a joint decision between the brand and Zalando. Zalando will commit to market the collaboration in organic and paid channels.
  • An offer from Zalando to buy a broad selection of the showcased collection making it available in the 17 Zalando markets to more than 38 million active customers.
  • The brand will be offered to be onboarded to the Zalando platform (if not yet available at Zalando).
  • A monetary prize of 150.000 DKK / 20.000 Euro.

The three finalists for the Zalando Sustainability Award will showcase at the official show venue and will be awarded 75.000 DKK / 10.000 Euro as support in production costs.

Zalando Sustainability Award Jury

  • Name

    Anaheta Berenberg

    Position
    Director of Design and Luxury
    Company
    Zalando
    Anaheta Berenberg ZSA jury
  • Name

    Arizona Muse

    Position
    Model, environmental activist and sustainability consultant
    Company
    Independent
    Copenhagenfashionweek Zalando Sustainability panel Arizona Muse BW
  • Name

    Carla Buzasi

    Position
    President & CEO
    Company
    WGSN
    Carla Busazi ZSA Jury
  • Name

    Cecilie Thorsmark

    Position
    CEO
    Company
    Copenhagen Fashion Week
    Copenahgenfashionweek Cecilie Thorsmark
  • Name

    Dio Kurazawa

    Position
    Founding partner of The Bear Scouts & Advisor for CFS
    Company
    The Bear Scouts
    Copenhagenfashionweek Zalando Sustainability panel Dio Kurasawa bw
  • Name

    Kate Heiny

    Position
    Director Sustainability
    Company
    Zalando
    Copenhagenfashionweek Zalando Sustainability panel Kate Heiny BW
  • Name

    Martina Bonnier

    Position
    Editor-in-Chief
    Company
    Vogue Scandinavia 
    Martina Bonnier ZSA Jury