STINE GOYA and bumble join forces during Copenhagen Fashion Week SS20 to democratise access to the runway
In an effort to challenge the status quo on beauty, diversity and female empowerment, STINE GOYA and bumble join forces and are offering up to five women the chance to walk in STINE GOYA’s SS20 show at Copenhagen Fashion Week on 8 August 2019.
Sharing a vision and goal to empower women around the world, STINE GOYA and bumble have come together to drive change for women in the fashion industry. Both brands share the ambition to challenge today’s definition of beauty and are joining forces to give any women that embodies their shared values of equality and empowerment a chance to walk the runway.
“As a brand rooted in female empowerment and equality, it’s important for us to work with partners who have a shared vision in democratising access for women in all industries. At bumble, we believe it’s important to not only raise awareness of gender equality issues but to go one step further by creating initiatives which drive actual change forward and this partnership is an exciting first step for us in the fashion industry,” states Louise Troen, Vice-President of International Marketing & Communications of bumble.
“The opportunity to partner with bumble for our SS20 Show felt completely natural. I have always intended my designs be tools for women to help lead their best lives, express their true style and celebrate their personality. The bumble platform — with its focus on empowerment is absolutely an advocate for this message. Together we recognised a need for the fashion industry to commit to democratising access in all areas, and make all walks of life & circumstance feel included in its evolving narrative. In opening our SS20 casting to bumble users, we hope to encourage women to challenge both industry stereotypes and themselves and feel empowered to feel a true sense of belonging in this industry by seeing themselves on the runway,” states Stine Goya.
Are you ready for the chance to walk the runway?
The application process opened 16 July in six European markets including the UK, Germany, Netherlands, France, Spain, Sweden and Denmark. Last day to apply is 23 July.
How to enter:
1. Click on the apply button on the in-app card (Bumble Bizz)
2. Fill out the form
3. Keep your fingers crossed
Applicants must be available on 6 August, 7 August and 8 August and the winners will be treated to a full fashion week experience from STINE GOYA including walking on the runway at the SS20 show on 8 August, a visit to the Copenhagen showroom and a complete outfit from the brand.