Lifestyle brand, Rains debuts its Spring-Summer 2022 collection with a reimagining of fashion’s mainstay, the runway show.
THE SHOW / Rains presents its SS22 collection, ‘Come Rain, Come Shine’ in a reimagining of the runway show. A nostalgic visual and audio experience. Where the discordant will sync via the love of art, design, and expression. A production filmed in the streets of Copenhagen, composed of eight models, thirty looks, and one symphonic take.
THE COLLECTION / Forecasts are useful – squinting through the fog of the unknown. Yet simply looking up is sometimes more illuminating. Because life isn’t static, following the script. It brings rain, sun, and all the varied states between. For SS22, Rains explores this fascinating and unruly blend. A mix of the seemingly opposite, refracted through the city. Rain meets the sun. Arid becomes steeped. Every ray, every drop, every now is an opportunity.
From that attitude comes light outerwear, transitional layers, bags, and accessories. The collection arrives in assured silhouettes and new signature waterproof PU fabrics, in a grounded yet optimistic palette.
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