Hope

HOPE aw21 feature image

The Swedish fashion brand HOPE is showcasing their Spring/Summer 2022 presentation created together with the world-renowned film photographer Fredrik Wenzel.

HOPE Spring/Summer 2022 is a season that deals with places. Mirroring our innermost transcendent arrivals and unraveling the mysterious in it, the expectation of the not-yet-known.

– For some time now we found ourselves trapped in intellectual escapism, creating various trips and fantasy meetings that had been missing from our lives, says Frida Bard, Creative Director HOPE.

In collaboration with the Swedish film photographer behind Luca Guadagnino’s HBO series We Are Who We Are, Fredrik Wenzel has mirrored this transit, whether in our minds or by conveyance, that removes us from familiar sights and offers new thinking and perspectives.

The objective is ready-to-wear, functional, and sustainable fashion. HOPE is known for its honest and direct design aesthetic, with an uncompromising attitude towards craftsmanship. The brand has since 2017 encourage customers that style comes first and gender second: all garments are labeled with both men’s and women’s sizes.

Read more about Hope on the link below.

More about Hope