Postevand continues to supply all shows and presentations on the official schedule with drinking water in paper based packaging

Postevand continues to supply all shows and presentations on the official schedule with drinking water in paper based packaging

Copenhagen Fashion Week is pleased to continue our partnership with Postevand, who delivers drinking water in eco-friendly packaging made of 95% renewable materials to all shows and presentations on the official schedule.

Last season, Copenhagen Fashion Week placed a ban on single-use plastic bottles. In order to offer the brands on the official schedule drinking water in paper based packaging, Copenhagen Fashion Week entered a partnership with the Danish company Postevand, which packages Danish groundwater in eco-friendly FSC-certified cartons, while encouraging all to choose tap water whenever an option. Copenhagen Fashion Week is pleased to continue this partnership, supplying all brands on the official schedule with water at their shows and presentations. 

Denmark has some of the cleanest tap water in the world, but the use of pesticides poses the risk of contaminating our groundwater — a widespread challenge across the world. The pollution of Danish groundwater is something Postevand is actively fighting, and we support their initiatives to protect it. Certain areas, where groundwater reserves are prominent, are particularly sensitive to contamination from pesticides and one of the internationally renowned ways to protect these areas is to plant trees. Postevand’s initiative to plant trees does not only help protect the groundwater, but also contribute to increased bio diversity and removal of CO2 from the atmosphere.

“Regardless of political convictions, clean water is an essential part of life. Our everyday lives are built up around water. Shaped by water. Without the water that surrounds us — the ocean currents and faucets streaming — we wouldn’t survive. 80% of our bodies consist of water, and two thirds of the surface of the planet is covered by water: water is our culture. Our lives,” states Postevand.

Image: Sarah Stenfeldt