Paul Mitchell Denmark is official hair sponsor at this years CFW New Talent Scene



Paul Mitchell Denmark is official hair sponsor at this years CFW New Talent Scene. Read more about the hair brand and find out about their key values below.


Paul Mitchell is innovated hair care, developed by hairstylists to hairstylists. One of the world’s leading professional beauty companies and one of the most respected brands in DK.

Paul Mitchell is built on expertise, creativity and dedication, we’re more than just a company—we’re a talented family, changing the hair care game in more ways than one. We know that great tools are essential to supporting great talent, and that’s why we’ve dedicated our business to developing the best in professional hair care products. Using the highest-quality ingredients and the latest technologies, every one of our innovative contributions is made with both hairdresser and client in mind, working to best complement their needs and incredible talent.

For over 35 years, Paul Mitchell has been serving the professional industry with more than 100 luxury products for every hair type. Everything from award-winning styling and hair care products to high-tech styling tools and professional hair color. Our products combines high quality with the latest technology, to ensure a top performance and the very best result in style. But Paul Mitchell is much more than just luxury haircare, it’s a an attitude. Not only do our products give beautiful, healthy hair but all our products are CO2 neutral and each year we donate millions of dollars for charitable purposes worldwide.

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All Paul Mitchell products consist of only water-soluble ingredients, focusing on nature’s own strength, freshness and beauty. Our product packaging is easily manufactured and reusable. None of our products contain perfumes, instead we use natural plant oils, which provides nutritious and environmentally friendly products.

Paul Mitchell established a self-sustaining, solar-powered farm in Hawaii, that produces our Awapuhi plant, which is a key ingredient in many of our products. While the farm has a practical purpose growing and harvesting Awapuhi, it is also a special place near and dear to the Paul Mitchell family that speaks to our organization’s history and roots.

For us, producing the highest quality professional hair care available is simply not enough. Paul Mitchell is (and always will be) dedicated to making our world a more beautiful place. We were the first professional beauty company to stand up against animal testing and our charitable efforts continue to set the standard for giving in our industry. A commitment to caring for people and the planet is a driving force in everything we do.

Giving back has always been our style! Whether that means taking steps toward sustainability, helping families in need or supporting underserved kids, we believe in doing good for people, animals and our planet, and we know our fans do too.