How to apply

Copenhagen Fashion Week A Roege Hove AW22 Backstage 12 jpg

Application process for CPHFW NEWTALENT

How to apply

Admission criteria:

  • Maximum 3 years in business when applying
  • For Nordic ready-to-wear brands only

AW23 application dates:

  • Copenhagen Fashion Week AW23 will take place 31 January – 3 February 2023
  • Applications open in September 2022
  • Application close in October 2022

Application process

Step 1
Brands apply using the application form on our website. The application form will be visible on the website when we open for applications.


Step 2
All applicants will be reviewed by the official Copenhagen Fashion Week show committee consisting of domestic and international professionals from the fashion industry. The committee decides on what brands get to be admitted to the official show schedule, and NEWTALENT, basing their decision on:

runway potential
previous accomplishments
fashionability
future prospect
efforts on sustainability


Step 3
All members of the official Copenhagen Fashion Week show committee hand in their votes.


Step 4
The brand receiving the highest number of votes is enrolled into CPHFW NEWTALENT.

Sustainability requirements

As part of the application process, brands will be asked to fill out a survey to assess their efforts on sustainability. The survey will be provided by Copenhagen Fashion Week and must be filled out within the timeframe provided.

Brands that are part of NEWTALENT commit to living up to the Sustainability Requirements, consisting of 18 minimum standards and will receive substantial support from Copenhagen Fashion Week’s Sustainability Partner In futurum in that process.

Rotating system

Except for season 1 (SS23), Copenhagen Fashion Week will be welcoming 1 new brand per season. Brands are an active part of NEWTALENT for 3 consecutive seasons, before moving on to becoming part of NEWTALENT Alumni.

Slot secured on the official show schedule

For a total of 3 seasons, NEWTALENT brands are secured a slot on the official Copenhagen Fashion Week show schedule. This means that NEWTALENT brands are automatically accepted for 3 consecutive seasons, and thereby excluded from the review of the official Copenhagen Fashion Week show committee.

Furthermore, NEWTALENT brands will not be charged any show schedule fee for 3 seasons.

Season 4: 50% reduction of full price

Season 5 and onwards: full price