Your new go-to beauty mecca


Your new go-to beauty mecca  


Stepping in to the recently opened Beauty by, you immediately sense that something new is cooking. This is not your regular go-to beauty hub. Heavy velour drapery, soft-toned carpets, and brass and glass details set a glamourous art-deco backdrop that immediately makes you a little more at ease. But what is more remarkable is the staff’s effort to treat you not as a customer, but as a guest. Upon entering, you get a number from the beauty concierge and soon thereafter have your own beauty advisor at hand to give you inspiration and tips. Of course, should you prefer exploring by yourself and make a quick purchase, that’s also an option.

Besides testing and shopping a wide range of beauty products, like M.A.C, Lancôme, Clinique, Clarins, YSL, Estée Lauder, and Kiehl’s, Beauty by also offers a selection of treatments from a drop-in at the O.P.I.-nail bar to facials, blow-dries, and a full four-hour princess treatment that takes you through the hands of no less than five beauty experts. As a bonus, the smaller treatments become free if you purchase the products used, which is a nice little feature to add.

And should you ever wonder about the link to, well, it’s actually pretty simple. The web-based megastore believes in physical retail in the digital era, and is ready to convince us about the advantages of having a store that’s both on- and offline. And that’s not too hard to understand. Besides the nice feeling of being greeted, heard, and helped by a real person, the prices are constantly up to date with the web shop, your purchases are being saved, and soon you can get a digital reminder when it’s time to shop a new day creme, mascara, shampoo etc., which is pretty sweet if you – like most of us – have preferred items for your daily beauty routine.

Drop by the 500 m2 beauty mecca and try for yourself.

Beauty by, Købmagergade 39, Copenhagen K.