Menswear is moving into a new era at Copenhagen Fashion Week
With the rise of the stylish “Copenhagen Girl”, among other things, Copenhagen Fashion Week has been making headlines in the fashion media for the past years – and now, a new era of Scandinavian menswear is starting to unfold.
With the longstanding tradition of menswear in Scandinavia, it has always been characterised by both high quality and functionality. But in recent years, the classic Scandinavian menswear has evolved into a bolder approach to both designs, silhouettes and fabrics and is making the world wake up to the counterpart of the“Copenhagen Girl,” where contemporary and affordable, yet luxurious menswear is taking center stage, and the rising popularity and demand for “Scandi fashion” is in favour of the increasing number of menswear brands on the official schedule.
“Danish menswear is entering a new phase and it’s very likely that like its women’s counterpart will find a global scale in the next couple of seasons,” writes Christopher Morency, Editor-at-Large at Highsnobiety.
On his radar this season were brands like Soulland, MUF10, Holzweiler, Sunflower and 7Days — presenting a diverse approach to contemporary menswear. Scandi heavy weights like Henrik Vibskov and Samsøe Samsøe were also on the official schedule, alongside newcomers like Pseudonym, all contributing to Copenhagen Fashion Week developing into an exciting space to watch for the new era of Scandinavian menswear to unfold.