Highlights from Copenhagen Fashion Week SS20

A full season of shows and presentations ended last week, and we have asked Carla Christine Bruus Aagaard-Strube, Editor-in-Chief at Danish trade media Fashion Forum, about her impression of SS20, and what we can take away from this season.

An eventful and exciting season has come to an end, how would you define these past three days?
“Extremely positive and joyful. Not only did the brands show us how diverse, creative and inclusive contemporary fashion can be, but the spirit among models, brands and guests was also at an all time high. It makes me so proud to see how Copenhagen has become a natural destination for press and buyers in their fashion week travel marathon.”

With shows and presentations from 40 brands, have there been any common denominators, and what do you think we will take away from SS20?
“Trend wise we are going to see a lot of – let’s be honest – Cecilie Bahnsen inspired silhuets, a lot of wide ruffles, puffy sleeves and baby doll dresses. Overall, the womenswear was very feminine whilst the menswear is turning towards a more tailored look compared to the street wear look that has dominated this scene for what feels like ages. The colour scheme is very bright and light – mixed with numerous patterns which underlines the positive and happy feel of this season. Add a bit of snake print and western references, you are sure to nail the look du jour.”

What are some of the changes and developments in the industry you have noticed since AW19, that you are especially excited about?
“The major change is the full-blown attention to sustainability. It’s either an underlying or very distinct theme in most brands, enhanced by Copenhagen Fashion Week’s general awareness and determination to help transform the industry into a so-called greener industry.”

What are some of your personal highlights from the shows and presentations on the official SS20 schedule?
“The schedule was jam-packed with highlights. There have really been a lot of shows that deserve to be highlighted, including the shooting star Cecilie Bahnsen’s show on Wednesday, but Thursday afternoon was one of the most festive show afternoons I’ve experienced in a long time. It was one long celebration starting with Stine Goya’s queer ballroom dance-show to Ganni’s completely matchless show, held at Simon Spies’ old tennis courts at the Mercur Hotel, where Mø came and played. The second the last model left the catwalk, the sky opened and the show ended as a rain dance party. From there we went to the Royal Academy of Music, where Saks Potts showed – which was an absolutely amazing and touching experience. Finally, the influencer brand Rotate took us to a disco party at the circus. What an afternoon – and great collections.”