Fashion is about looking individual

Words Susanne Kinnerup

Fashion is about looking individual

For more than 40 years, Lotte Freddie has written about fashion. A leading figure within the Danish fashion scene, she encourages us all to be more courageous about standing out. As she puts it, fashion is about looking individual.   

 

How would you describe your role on the Danish fashion scene?

I am a pathfinder — the public’s eye to find and describe new tendencies, new talents, new looks, new ways to mix, and especially push people to dare some more.

 

What has been the most remarkable change on the Danish fashion scene since you entered it?

That Denmark has fostered many really talented, personal, and interesting fashion designers who have managed to gain international interest in our design. And thus important international sales.

 

What is most positive about Danish fashion right now?

That Danish designers have finally embraced bright colors.

 

What is the worst about Danish fashion right now?

That Danish women are so reluctant and frightened to use colors. In that respect they as a whole have no courage, and everyone turns to the safe black and look the same. Young girls are the worst. They dare not differ from their friends and end up in a sea of black. That is not the meaning of fashion, which is about looking individual.

“I am a pathfinder — the public’s eye to find and describe new tendencies, new talents, new looks, new ways to mix, and especially push people to dare some more.”.

Which Danish designers do you turn to when you are shopping?

All of them — I love Saks Potts, By Malene Birger, Stine Goya, Baum & Pferdgarten, Astrid Andersen, Lovechild, Mark Tan, Tatiana Andersen Camre — and and and….!

 

What was your first personal experience with Danish fashion?

Having my clothes made by Miss Mortensen in Vedbæk. Later, at 15, being given by my father a fab pink striped black taffeta evening dress at Reimann in Bagerstræde. And still later, as a model showing numerous Danish coat brands.

When you look into your wardrobe, which piece of Danish design is your favorite?

My burgundy furs — knitted racoon by Saks Potts, mink by Kopenhagen Fur — and orange mink by Giacomo Caiezza.

 

Looking five years into the crystal ball, what is your dream for Danish fashion?

That we may grow still larger on the international scene, and that designers will continue being ever bolder. That Danish women will become more courageous fashion-wise and that we will promote Danish design as Danish instead of as Scandinavian. Arne Jacobsen is not Scandinavian, but Danish design. The same goes for Sigvard Bernadotte, who is not Scandinavian, but Swedish.