Expanded Digital Runway Platform for SS21
With the sustainability and safety of Copenhagen SS21 front of mind, our continued partner, Vocast, allows unprecedented reachability for our brands and guests in the hybrid show schedule. Those able to meet us in person and those reaching us digitally are together experiencing fashion week from the front row via the Digital Runway. Together, our ambitions remain high in the challenging circumstances facing both the industry and the world.
Just as seamlessly as in AW20, Digital Runway will deliver not only images from every show, but fresh off the press material from campaigns to exclusive interviews directly to the inbox of press and buyers each evening. Vocast allows its users to enjoy the runway and presentations from near and afar together in real time, while compiling whatever you missed in same-day turnaround.
As their cofounder, Jens Hamborg Koefoed remarks, “We are pleased to partner once again with Copenhagen Fashion Week. Nothing beats the experience of taking part in a fashion show. But when the show is over, professionals need access to content to review, publish or share their favorite styles. And now more than ever our initiative also aims at reaching those professionals not being able to visit Copenhagen. We look forward to providing a great digital service to extend the reach and impact of the fashion shows and presentations this season.”
Digital Runway allows buyers and press to review, share and publish trends, styles and outfits, as well as download high resolution images from shows and presentations. They will have access to do this at the end of the day, but the content will be kept available for later use.
Sign up through our image bank and select “Digital Runway” to receive a daily update from Copenhagen Fashion Week throughout our August Fashion Week.