Meet the industry insiders – Q&A with Emilie Helmstedt

Meet the industry insiders dives into the excitement and expectations from some of the brands on the official schedule for Copenhagen Fashion Week AW20, offering you a look behind the scenes. 

Known for her fairytale-like colourful collections and playful presentations, Emilie Helmstedt has received international recognition after she made her debut at Copenhagen Fashion Week for SS19, and is now showing for the third consecutive time. Bringing us deep into the ocean, inside the fairy tale the Princess and the Pea by Hans Christian Andersen and celebrating the danish summer and the bees that nurture our gardens, this season takes us into a Parisian fairy tale world.

In your opinion, what sets Copenhagen Fashion Week apart from other international fashion weeks? 
Copenhagen Fashion Week has sustainability as its main focus which we’re very excited about and which we’re trying to approach. Therefore we have also taken small steps in changing our production even more and being a more climate-friendly brand.

What are you most excited about, with AW20 approaching? 
The moment when the show starts and everything falls into place. 

Could you give us a hint on what we can anticipate from your show? 
A journey to a crooked Parisian fairy tale world in marvellous surroundings.

The Helmstedt show takes place at 1pm 
By invitation only.

See the official AW20 schedule here.
(Subject to change)