Mykke Hofmann

Mykke Hofmann was launched in 2017 by Sedina (Mykke) Halilovic and Jelena Hofmann – two friends who know each other since high school and share more than their Yugoslavian roots and mentality. They are tied by the same values and the idea of a modern woman: determined, uncompromisingly herself and proud of her femininity. 

Jelena and Sedina aim to dress women with an elegance that is as effortless as it is empowering and that makes them feel as beautiful and bold as they look.With Pre Spring 2020, Mykke Hofmann enters their fifth season. The label is stocked in over 40 stores worldwide and looking to expand their international growth. 

Sedina and Jelena follow a slow and fair fashion approach with designs that are made to last and support European craftsmanship – they run their own production site with about 40 seamstresses in Jelena’s hometown Belgrade, thus being in full control of the manufacturing process.

By invitation only.



Tina Svolgard


Jelena Hofmann


Show Spot: 15 - 16 6 August
Show Venue: Amaliehaven, 1253 Copenhagen
Showroom: RIOTS Studio, Carl Jacobsens Vej, 16, entrance 16, 1st floor, 2500 Copenhagen
Showroom: CIFF - Bella Center Copenhagen, Center Boulevard 5, 2300 Copenhagen S, Booth number: E-Nord 008