Helmstedt was founded by Emilie Helmstedt in 2018. Emilie Helmstedt is born and raised in Copenhagen and is now living in freetown Christiania. She debuted with her first collection Oceania SS19 during Copenhagen Fashion Week in August 2018. Helmstedt’s designs quickly received international recognition and were soon featured worldwide in Vogue Magazine, W. Magazine, Womenswear Daily to name a few. Helmstedt is an award winning brand that recently won the prestigious Magasin Du Nord Fashion Prize, given by the Crown Princess Mary of Denmark. A prize that has helped the brand in its preparation for successful growth. The Copenhagen native and designer Emilie Helmstedt is originally trained as a tailor and further educated at the Royal College of Fine Arts. Helmstedt favours a merge between the two worlds where quality, comfort and colours come first. Colour and prints drive the universe of Helmstedt, making her happy, making her breathe. The collection contains soft sets in silk velvet with piping details. Ruffled collared dresses and hand quilted jackets in heavy silk filled with organic cotton. Furthermore, toweling sets,  crispy trousers in silk cotton and more to come. 
The painter Poul Gernes who experimented with colors throughout his career is a huge inspiration when Helmstedt works with her exquisite color palette. The happiness that colors can bring to everyday life works almost like a mantra to the collections – which is why charmful is one of the first words that comes to mind when you lay eye on the textiles Which Emilie Helmstedt is painting herself. When you put on the designs it feels like you are wearing little pieces of joy.

The first collection was launched and sold exclusively in collaboration with Holly Golightly in Copenhagen.

“My dream is to merge art into clothing building up my universe slowly. I don’t work with trends. I work with my emotions and impulses. I follow my intention my vibrations and the colors leads the way”.

For AW20 press release see here

By invitation only.



Selma Algot



Show Slot AW20:
13.00 - 14.00
Wednesday 29 January 2020

Show Venue:
Den Franske Ambassade
Kgs. Nytorv 4, CPH K