Danish darling GANNI gets personal for their SS20 collection
With the heart of Scandinavian design and aesthetic at their very core, GANNI’s ambition is to fill the gap in the advanced contemporary market for effortless, easy-to-wear pieces that women instinctively reach for, day in, and day out. GANNI offers high end collections, tailored for the Scandinavian women, and those who want to be like her.
Ditte Reffstrup, Creative Director GANNI, states:
“This collection feels personal. It always does, but maybe this one feels different because it’s marks 10 years of GANNI for Nicolaj and me. It means so much to see how women all over the world connect to what we do. I don’t think we ever really dared to believe it would come this far, expanding globally with stores opening in the US and everywhere. So I’ve been thinking a lot about the core of GANNI. Not in a branding way, but about why we started – the heart of it. In the studio, they’ve been joking that this is my therapy collection.”
The GANNI show takes place from 17.00-18.00 at Vester Farimagsgade 17
By invitation only.