Copenhagen Fashion Week honours the role we play in making sure the shows and events during the fashion weeks reach their full potential for the participating brands. To ensure that the invited press have the best possible experience with Copenhagen Fashion Week and the official schedule, we offer a range of services that aim at making their experience with Copenhagen Fashion Week as seamless as possible.
Application and handling fee 2.000 DKK
The application fee is mandatory for all brands applying to be on the official schedule. Copenhagen Fashion Week receives and prepares the application material for assessment by a selection of Scandinavian industry professionals. Copenhagen Fashion Week does not take part in the decision making process regarding the selection of brands for the official schedule.
Official schedule package
When a brand is selected for the official Copenhagen Fashion Week schedule, the price of the show package depends on the foundation on which they are applying.
For brands with less than DKK 20 million in annual turnover: 12.000 DKK
For brands with more than DKK 20 million in annual turnover: 32.000 DKK
For CPHFW Newcomers: 7.000 DKK
For Design schools: 5.000 DKK
The official schedule package is mandatory, and ensures the brands maximum exposure and attendance of industry professionals. The package includes:
The official Copenhagen Fashion Week schedule is published on the website copenhagenfashionweek.com, as well as the CPHFW app. On the website, the brands will be featured with a brand biography and images as well as direct contact information and the option to feature a press release.
The press busses are available to all press attending Copenhagen Fashion Week in order to make the flow between the shows and presentations on the official schedule as seamless as possible.
The busses are a jump-on jump-off service, and Copenhagen Fashion Week can therefore not give brands an overview of what press representatives are on the bus at any given time or what shows they choose to attend. In order to make sure that the press is taken well care of we offer food, snacks and beverages free of charge.
Runway photographer and photography package
Copenhagen Fashion Week provides a professional photographer for all shows and presentations on the official schedule. The photography package includes runway/presentation pictures, both sent directly to the brand and published on the brand page on www.copenhagenfashionweek.com as soon as they are received from the photographers after each show. Furthermore, the brand is given the rights to the pictures, including commercial use.
The image bank on copenhagenfashionweek.com allows the press to download the visual material they need to cover shows and presentations on the official schedule at Copenhagen Fashion Week. Copenhagen Fashion Week can not guarantee what media will use the pictures, or which brands they choose to feature.
Exposure to press and buyers
Copenhagen Fashion Week hosts a number of press and buyers each season. The guests are encouraged to attend the shows and presentations on the official schedule, but Copenhagen Fashion Week cannot guarantee who will be present at any given show or presentation. The press coverage depends solely on the individual press or buyer representative and can’t be influenced by Copenhagen Fashion Week.
Copenhagen Fashion Week hosts casting days, with requests from a minimum of five show brands. The castings will be hosted separately, but on the same day. Copenhagen Fashion Week provides the modelling agencies with all relevant information about the participating brands’ show or presentation, in order for them to bring the best suited selection of models to the casting. Copenhagen Fashion Week works with the ethical charter for models and the fashion industry, and highly values diversity on the runway.
Official opening event
The opening dinner is an exclusive networking opportunity offered to brands on the official schedule, and is a unique occasion to network with international industry professionals like press, buyers and influencers in a more laidback environment.