Copenhagen Fashion Week signs sustainable industry initiatives

By signing Dries Van Noten’s open letter and BoF’s Rewiring Fashion, Copenhagen Fashion Week supports the industry initiatives to drive change through rethinking how the fashion industry could, and should, work. 

The current situation has increased the urgency to substantially change the fashion industry, and starting the dialogue about what a fresh set of principles could look like, BoF and Dries Van Noten have initiated important industry conversations about rewiring fashion.

“Among the practical issues we face are (1) a fashion calendar that is out of sync with the end customer, unsustainable for industry professionals and damaging for sales; (2) a fashion show format that is outmoded; and (3) an addiction to discounts that trains shoppers to expect perennial markdowns, eroding profitability and brand equity for everyone along the value chain,” writes BoF, underlining “It’s time to slow down and rediscover the storytelling and magic of fashion.”

The initiatives are in alignment with Copenhagen Fashion Week’s Sustainability Action Plan 2020-2022, and aims at reducing harmful practices that serve neither the industry, the buyers nor the planet. 

Read more about Dries Van Noten’s open letter and BoF’s Rewiring Fashion, or revisit the Copenhagen Fashion Week Sustainability Action Plan 2020-2022.

Link Dries V.N.

Link BoF