Copenhagen Fashion Week partners with KLAR

Copenhagen Fashion Week is pleased to announce that we are entering a partnership with KLAR — supplying all shows and presentations on the official schedule with sustainable cleaning products. Sustainability is a core value for Copenhagen Fashion Week, so what better addition to our array of partners than KLAR, who can help us make the small sustainable changes in our everyday lives easier.

Built on the belief that change and a united, green future is possible, KLAR’s aspiration is to make the small sustainable changes in our everyday lives easier to follow through with. A big part of changing our habits to live a more sustainable life is giving more thought to the small choices we make every day — from what detergents we use to how we wash our clothes. Complete with a washing guide, KLAR encourages the use of environmentally friendly detergents and cleaning products as well as better consumption habits. Copenhagen Fashion Week supports the initiatives KLAR is making to help us to make easy, sustainable everyday choices that, for instance, will allow us to love and wear our clothes for longer.

KLAR developed a cleaning guide — offering consumers knowledge about how to best take care of our clothes, thereby giving them a longer life.

  1. Be stingy. Wash as little as possible.  
  2. There is a difference between dirty and used. There is a difference between when your clothes are actually dirty or when you can just see, smell or feel that they have been worn. Always consider whether it is necessary to actually wash your clothes. Often, the best thing you can do for your clothes and the environment is to hang them outside for a few hours to restore their fresh and clean feel and smell. 
  3. Choose naturally. Focus on natural fibers like wool, silk and cotton when you buy new garments. They are easier to keep clean, fresh and neat than synthetic fibers and often contain self-cleaning properties. In addition, fewer microplastic particles are transported to the ocean with the waste water, so it is win-win for both you and the environment.
  4. Learn from your grandmother. Learn the basics of stain removal. With denim, it is often best not to wash at all, and with a hard-wrung cloth you can remove most stains from cotton and natural fibers. Use liquid soap for grease stains, but take special care of your silk, which is often the hardest fabric to remove stains from.
  5. Enjoy the cold. Wash at the lowest temperatures possible. A low temperature allows your clothes a longer life and is overall better for the environment. Bedding and towels can benefit from a hard wash at 60 degrees, but your clothes stay beautiful for longer, and will become equally clean, at 20 to 40 degrees.
  6. Fill up your washing machine. Only wash when the machine can be completely filled. This results in less friction when washing — protecting your clothes from wearing out too fast. The environmental benefits are many: fewer fibers are discharged into the oceans, you use less electricity and limit your use of water.