Copenhagen Fashion Week joins in the celebration of Diesel’s new store concept during SS20

Copenhagen Fashion Week teams up with Diesel for SS20 in August and is excited to take part in the event celebrating Diesel’s new store concept.

As the first international Diesel store, Copenhagen got the pleasure of the premiere of Diesel’s entirely new and revolutionary brick-and-mortar retail store concept launched on Thursday, 2 May 2019. The core aspects of Diesel’s new retail experience revolve around flexibility and enabling an easily interchangeable store layout based on collections, consumer demands, trends, as well as an ‘open window’ approach that allows for more transparency into the store’s inner workings. The store features a rolling library of stock, a dynamic retail experience and personalised facades, that will be developed in collaboration with local street artists throughout the shifting seasons.

To celebrate their fresh, new start and imprint in the Danish market, Diesel open their doors for a very special event during Copenhagen Fashion Week SS20 in August. Together with Eurowoman and Euroman, Diesel hosts an event and introduction to their new concept on Tuesday, 6 August at Diesel’s new address Østergade 12-14 from 4pm to 6pm. Diesel will welcome you with organic cocktails, snacks and live music, creating a memorable experience of their new store concept.


The event will take place on Tuesday, 6 August at Diesel’s new address Østergade 12-14 from 4pm to 6pm.
See the full event schedule here
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