Copenhagen Fashion Week and VOCAST in partnership on creating a Digital Runway
With the ambition to optimise the experience for both brands and guests, as well as to maximise global reach for the upcoming AW20 fashion week, Copenhagen Fashion Week and the digital showroom vendor, VOCAST has partnered up in developing Digital Runway — providing press and buyers instant access to runway and presentation images at the end of each day.
Digital Runway will deliver images from every show and presentation directly to the inbox of press and buyers every evening — giving them direct access to the images they need, and more time to enjoy the shows and presentations in real time.
“We are happy to extend our already existing partnership with VOCAST to include the service of Digital Runway which provides show and presentation assets to all of our professional guests to simplify their work.” states Cecilie Thorsmark, CEO of Copenhagen Fashion Week.
Digital Runway allows buyers and press to review, share and publish trends, styles and outfits as well as download high resolution images from shows and presentations. They will have access to do this at the end of the day, but the content will be kept available for later use.
“Copenhagen Fashion Week is the beginning of a packed and stressful time for press and buyers. This is why we, in collaboration with Copenhagen Fashion Week, aspire to improve the service and experience towards the audience of this event by making all styles and looks digitally available shortly after the shows and presentations” states Jens Hamborg Koefoed, co-founder at VOCAST.